Engine Ready's PPC VS. SEO Industry Studies have been featured in The New York Times and The Wall Street Journal.
New York Times Article
Wall Street Journal Article
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Best Search Strategies is an online show hosted on WebmasterRadio.FM where you'll hear industry leaders discuss search marketing strategies, tools and the hottest tips for improving results.

Conversion Critic

Improve Your Conversion with Conversion Critic

Engine Ready provides a series of free and commercial applications to optimize, track, and review your visitor behavior. Free applications like our Conversion Critic help you pinpoint areas of opportunity to improve your conversion rate.

"See why over 1,000 businesses worldwide have put their landing pages to the Conversion Critic test."

You'll receive summaries and detailed reports on the quality of your page's:

• Marketing effectiveness
• Offer clarity
• Readability
• Engagement of your landing page

Learn more about Conversion Critic

Keyword Monitor

Competitive Intelligence, Keyword and Campaign Automation

Gain that elusive competitive advantage by discovering the keywords, ad creative and landing pages your competitors are using and receive alerts when they change their strategy.

• Identify your competitor's most profitable keywords and ad copy
• Discover new performing keywords and build out a more effective keyword list
• Build your campaigns and easily upload directly to the Engines
• Automatically receive alerts when competitors change their PPC Management strategy

"See how quickly you can be outsmarting your competitors, building more effective keyword lists and improving your search marketing ROI"

Learn more about keyword Monitor

Industry Studies

Engine Ready doesn't just use the best search strategies, we create them.

Engine Ready's marketing services and software are influenced by in-depth market research and testing, delivering our clients top returns on their search investment.

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Are All "800" Numbers Treated Equal?

Although the "800" prefix has been around for over 40 years, its next oldest sibling, "888" is only 13 years old. The "877" prefix came about 11 years ago, while the youngest "866" has only been in use for 9 years.

Does the longer legacy of the "800" prefix result in higher conversions when tested against the newer toll-free prefixes?
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PPC vs. SEO – The Final Battle

As an online marketer, what keeps you up at night? For a lot of us, it’s the debate over whether to invest our limited promotional budget into SEO or PPC to achieve the highest conversion and average order value.

Learn which traffic source provides the highest converting and largest spending customers.
Download 2008 Study | New York Times Article - March 2008
Download 2009 Study | New York Times Article - August 2009

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Average PPC Ad Position Study

The days of campaign success relying solely on good bid management are long over. Ad positioning related to quality score and click through rate (CTR), as well as the influence of ad scheduling, geo-targeting and demographic targeting have created an entirely new opportunity for strategy development.

Read the results of our one year study on the power of ad position as it relates to conversion rate and CPA.
Read Industry Study...

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