AdWords Editor 6.5 & Display Ads in Google Content Network

We know Google has many features, but today as an important key points, I will focus my attention on AdWords Editor and Display Ads in Google content network. One of the main reason is the new version of Google’s campaign management software “AdWords Editor”, has been released today.  The changes to the interface are welcomed additions:

“Horizontal Scrolling” in the data view now allows you to see all metrics at once. Combined with the addition of the “Auto-Sizing Columns” feature, you can say Good-Bye to the days of sliding columns in an effort to see a specific metric.  This simple addition does wonders for the UI’s usability.

The ‘Keyword Opportunities’ feature is comprised of two new toolscasino online minor-bidi; mso-themecolor: dark2;”> 

The “Get Keywords” feature is based off of Google’s online Keyword Tool.  By clicking the “Get Keywords” button, relevant keyword is displayed which can be added to the account.

The “Keyword Multiplier” feature is a handy tool that will allow you to instantly create all permutations of the keywords you enter into the 3 columns.

We did discover a bug with the new update when you try to use the ‘Keyword Opportunities’ feature: If you are using an MCC account to access various accounts with one login, you will get an “Authentication Failed” error box.  The only solution is to completely remove the account and add it with the account original login information.  For those who have numerous accounts, this can be quite a hassle.

All in all, another great update to this robust marketing tool.  We hope that Google is able to address this bug and continue to deliver a quality product. 

If you have not started using the Google AdWords Editor, visit this link and get started: http://www.google.com/intl/en/adwordseditor/

How to use Display Ads in Google Content Network

Have you ventured into using Display ads in Google Content Network? Here’s an interesting tidbit I found on AdWords Help which is not stated in the actual Google AdWords account during set up of Display ads. Basically your image ad will be resized (not cropped) by Google, so they can include your URL and a Google link on each display ad. Depending on your level of perfectionism, you may want to pass this along to the design team or whoever creates display ads for you.

This information is stated in Google AdWords:

We’ll show the following image ad sizes on content sites in the Google Network: (see examples)

* Banner: 468 x 60

* Square: 250 x 250

* Small Square: 200 x 200

* Leaderboard: 728 x 90

* Medium Rectangle: 300 x 250

* Large Rectangle: 336 x 280

* Skyscraper: 120 x 600

* Wide Skyscraper: 160 x 600

This information is not stated in Google AdWords:

At the bottom of each image ad, we will include your URL and a Google link. To accommodate these elements, we will resize your images vertically by 11 or 22 pixels, depending on the image size option you’ve selected. (Please note that we will only resize your images, not crop them. All of your original image content, if approved, will remain intact and visible.)

If you’d like to retain your image’s original proportions, we recommend that you resize your images before you upload them. You may load images in the following sizes:

* Banner: 468 x 49

* Square: 250 x 239

* Small Square: 200 x 189

* Leaderboard: 728 x 79

* Medium rectangle: 300 x 239

* Large Rectangle: 336 x 269

* Skyscraper: 120 x 578

* Wide Skyscraper: 160 x 578

As seen in AdWords Help under the Editorial & Format Policies:


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