CAT | Google Analytics
There has been some chatter about upgrades to Google Analytics planned for 2013. There are a few opportunities that may present themselves and a few issues that could arise from the possible changes.
People ask us all the time, how can I track the value of a lead generated online when they are buying in the store. This was something that we solved using Yahoo web analytics. When the lead was generated it received a customer id number, the information of that customer is stored with their permission and if a sale occurred the revenue was attributed to the marketing channel or channels in a multi-channel attribution model. The ability to upload revenue tracked from a CRM like salesforce allowed our clients to make informed budgetary and strategic decisions. This is the case with many brick and mortar stores, businesses that require quotes, or any business that you cannot assign a given value to each lead.
Googles new regarding Universal analytics can be seen here. The basic news reveals Googles plan to allow the ability to track across multiple devices as long as the user is signed in from that device, the ability to sync online and offline data, and an increased ability to track Mobile Application analytics. It will allow users to create custom dimensions as well, such as store visits and so on.
The opportunities to pair mobile app metrics, location information, crm data and attribute revenue to each impression or visit will open up another niche of mobile and brick and mortar marketing and could mean big changes in analytics for showroomer’s and lead generation marketing alike. The insight into quality of lead generated will allow users to make excellent decisions on budgets, impression frequency, channels used and collect ROI data that is unavailable without being hindered by technology costs.
Recently after opening the AdCenter Editor and attempting to download an account we would be confronted with annoying message “Microsoft.adCenter.Desktop has stopped working”.
We tried uninstalling and reinstalling about 20 times as well as every other solution we could find. Nothing solved the problem.
Here’s what worked for us…
Renaming the old user.config file. C:\users\<username>\AppData\Local\Mirosoft\MAF\LocalStore – Find the user.config file and name it something like user1.config
Let us know if it works for you. Good Luck!
For many people using Google Analytics, a major drawback when analyzing data is the max 500 rows constraint in their reports. For a person who wants to look at all keywords & search phrases over the last year, it could take hours to export and compile.
The easiest way to get this data without running numerous reports is to add “&limit=50000” to the end of your URL. Although you will still see 500 lines in the browser being displayed, when you export you will be exporting all rows up to the 50,000 line mark.
When asked what can be expected from Google search in 2009, Google’s Matt Cutts said it will be “The big year for the mobile phone.” Matt Cutts Interview
I can definitely see this happening. Everywhere I look people are playing with their iPhones. I can name 4 people in our office alone that have purchased one in the last month. Apple and AT&T are making record sales and I have no doubt that these mobile phones are going to be big in 2009.
So what does all of this mean for the future online marketing? We have been told time and time again that mobile phones are going to be the new marketing media of the future. If 2007 wasn’t the “The big year for the mobile phone” then it was 2008. Or was it?
However, a big change did happen on December 8, 2008 when the Google team announced a new campaign-level option that allows AdWords advertisers to show desktop text and image ads on the iPhone, the T-Mobile G1, and other mobile devices with full (HTML) Internet browsers. These ads point to desktop landing pages so that it is unnecessary to create mobile landing pages or ads in mobile formats. This allows advertisers to display ads exclusively on these mobile devices, create campaigns for them, and get separate performance reporting. Google Mobile Article
I see this change as Google’s first step in progressing mobile advertising. Now that advertisers can target mobile devices with HTML internet browsers the next step logical step would be to integrate the click to call function into full length Adwords ads. I also believe Google has big plans for the T-Mobile G1 to compete with the iPhone. Then what about Application advertising? My favorite iPhone feature is the applications function; but how would Google advertise on applications? Maybe Google will create a type of application network similar to the content network. This would allow ads to be easily managed within the Google Adwords account. These are some of the changes that I hope Matt Cutts is talking about when he says that 2009 is going to be “The year of the mobile phone”.