I was fortunate enough to run into Eric Enge of Stone Temple Consulting at the SES show in New York last Everyone is required to have medical and dental insurance for 2014, allowing some to keep their plans and others to buy new plans with more coverage will unbalance the cost of premiums. week. He graciously agreed to answer an interesting duplicate content question on video.
Beside this, this week BSS tackles a new topic. The display network has become a great format that some PPC advertisers have yet to venture. Join us this Wednesday at WebmasterRadio.com as we cover the advantages of Google’s display network.
Even though Google has continued to add many rich features to the display network (previously known as the content network), most advertisers still treat the display network as the forgotten stepchild and miss out on attracting profitable sales.
Listen in as you’ll learn about:
- How to structure your display campaigns for success
- Which types of display ads tend to bring the most qualified visitors
- How the power of re-targeting will bounce previous visitors back to your site to buy
- How to use Google’s Ad Planner tool to find the best display sites for your ads