Everyday too many online marketers make bad keyword decisions based on perfectly good web analytics data.

If you think your web analytics are giving you all the data you need to manage your paid search accounts, you’d be shocked to see what they’re not telling you.

When a prospect visits your site from your PPC ad, instead of ordering on your site or filling out an inquiry form, they might call to ask for more details about your services … or perhaps place their order with you over the phone.

Since that transaction does not go through on your web page, your web analytics are blind to that conversion.

And that blindness passes through to your analytics reports understating keyword conversion rates, ROAS and incorrectly bloating CPA metrics.

Without seeing the full picture, your keyword strategy might be completely counter to your goals and objectives.

Click here to see how easily you can be misled >