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Lowering Your Marketing Costs with Google Adwords
Dayparting (Page 3)
6.
For our report, click the
Time button in the upper left hand corner to expand its options to look like:
7.
Now click on and drag your mouse from "Day of Week" to the "Drag GROUPS
here" box as shown by the red arrow below. Then click on and drag you mouse from
"Server Hour" to the "Drag Groups here" box on the left as
shown by the blue arrow.

8.
Now click the "Metrics"
tab located in the upper left hand corner. You'll find the "Metrics"
tab next to the "Groups" tab.
9.
Next click the
"Marketing" button on that same left hand panel where you previously clicked the
"Time" button. Your screen should now look like this:
10. Finally, click on and drag CPA (or ROAS
if your Conversion Analyst account is tracking revenues), to the "Drag Metrics
Here" box in the center of the screen as shown by the green arrow above.
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