11.  You've now completed the setup and your screen should look like this:

12. Now we can sample the report, by clicking the "Show Report" button located towards the top of the screen.

13. If you have the feature called "cost consolidation" enabled, you may see a screen similar to the one below. If so, simply disable cost consolidation by un-checking the box to the left of "Enable cost consolidation".

You will now see your report with CPA data by hour of day and day of week that looks similar to this:

14. Just like other reports in Conversion Analyst, you can see report results by different "actions" you've defined. So, if you have more than 1 action, you'll want to use the drop down box to select the action you're looking to measure.

15. As you view your report, look for trends where the numbers might show a decline in your return. Also, note that the grids that contain "0.00", mean that no actions were recorded. This does not tell you how many ad dollars you spent, so you may want to setup another custom report that shows ad dollars spent in this same configuration.

To save your report, simply click on the bookmark icon , and fill in the prompts on that next screen.

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