4. Target your email marketing to the right audience - Vixen knows that customers who purchased your products as gifts for others will respond differently than those who bought your products for themselves. If your ecommerce software gives you the ability to identify the gift buyers, segregate your house list and send the gift buyers emails positioning your message and products as gifts.  

5. Consider the demographics of the gift giver- Comet comments that if you've only been targeting the primary demographic of your typical buyer, you may want to expand that to include the demographics of potential gift givers. Keep in mind that even though a particular paid search engine might not be profitable during the non-holiday period, your gift givers might hang out there for most of their searches. Your prior years' analytics can really help show how the search engines performed for you during the holidays.

6.  Monitor the buzz -Cupid believes that it's important to discover the latest hot topics by visiting social content websites such as technorati.com, digg.com and del.icio.us.  See if you can find ways to weave this information into your promotions or products.

7. Don't Stop Testing - Donner points out that even though it's holiday season, it's still a good idea to test. That doesn't mean you need to risk your entire holiday season revenues, but selective testing can give you powerful information that'll really come in handy during the holiday season in 2007. 

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