9 Tips to A Most Jolly Holiday Selling Season (Page 4)

Your report should look similar to this. You'll now see your cross sell report showing products that sold in a shopping cart or different shipping carts during the same visit.

The column labeled "Cross Sell %" shows the percentage of visitors who purchased the main product and also purchased the other product during the same visit.

So by looking at our sample report here, we see that almost 23% of our visitors who purchased the LiteOn LVW-5026 also purchased the D-Link DES-1016D at the same time. This cross-sell activity resulted in almost $9,000 in sales revenue.

Since there seems to be a fairly strong correlation between these 2 products, we'd likely want to make sure that when a customer purchases the LiteOn LVW-5026, they are also prompted to purchase the D-Link DES-1016D.

By examining this report for additional patterns of cross purchase behavior, you can determine which products you should be cross-promoting on your site, in your emails and throughout your other marketing initiatives.

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