High converting landing pages use a variety of visual cues and an understanding of typical web page viewing habits to immediately put that leash on visitors and guide them through to conversion.

Numerous eye-tracking studies have shown that visitors generally tend to view a page beginning at the upper left hand corner That makes the upper left portion of the page your "beach-front" property.

Although that part of the page has become the de facto standard for displaying your logo, remember that your logo does not convey a solution, benefit or selling point. Bore your visitor with an overbearing version of your logo and tagline, and you'll lose potential new customers.

Think about that entry point as a chance to connect with your visitor by understanding the problem they're looking to solve. Usability studies have shown that viewers tend to relate to and be drawn to images of people that either resemble or appeal to them. Try to stay clear, though of images of people who are obviously professional models.

A dominant "what's-in-it-for-me" headline will also capture your visitor and will then guide them to read your succinct bulleted listing of key benefits and value-added proposition.

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