What Percentage of Your PPC Spend is in the "Short
Head"?
We analyzed data from a number of Google AdWords
accounts to find the average percentage of PPC spend that is generated by
an account's top 10 highest spending keyword phrases.
The charts below show that based on our sample, the 5
highest spending keyword phrases in a typical account comprised 52% of the
total account spend. The 10 highest spending keyword phrases meanwhile
accounted for 60% of the total PPC account spend
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