Did you know?
One of the most powerful features in web analytics software is the ability to track metrics for more than 1 event or "action". 

For instance, let's say the primary action you're looking for on your site is a lead or a sale, but you also have a newsletter and a contact form.  To get the best results from your campaign, you're going to want to measure performance (number of actions and the keyword cost associated with those actions) for each of those actions. 

Why? Well since a sale is worth more to your business than a newsletter sign-up, you're willing to pay more for a keyword that generates a sale versus a newsletter sign-up. Now assume your analytics is only tracking the number of sales and the associated keyword costs that generated those sales. 

Based on this data, how do you know how much you can profitably bid on keywords that generate leads for you through your newsletter sign-up form? 

Without the metrics for your newsletter sign-up, you might reduce your bids on keywords not generating sales, even though those keywords are generating you profitable leads via your newsletter sign-up.

In order to accurately manage a campaign in this situation, your analytics programs must allow you to define and track more than 1 action. 

If you're using Engine Ready's Conversion Analyst software, you can define and track up to 10 different actions, giving you the power to measure the effectiveness of your online marketing campaign, and determine which keywords are driving your various actions.

Sounds good . How do I set it up?
In Conversion Analyst, it's pretty simple to setup your account to track more than 1 action. We've broken down the process into 3 easy steps >

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