Tracking The Right Stuff (page 2)
|
1.
First click the SETTINGS tab at the top of your screen, and then click
the Action Tracking link associated with this icon.
|
 |
|
Next, your screen will show
you a listing of actions that you can setup. Notice that you can change
the names of any action except for "SALE".
You'll see that your actions may be set as not unique, which means that
every action is counted.
We recommend that in most cases you set your
actions to unique, so an accidental page refresh on your
|
 |
thank-you page doesn't get
counted as an extra action.
Now let's assume that
besides tracking the Sales action, we also want to track E-Book downloads as an
action. Our first step is to change the name of Action #2 from SIGNUP to E-BOOK
Downloads, and click the "Update" button.
2
Next we need to be sure that the Conversion Analyst tracking script is on our
E-Book download "Thank-you" page - the page that displays after our
visitor has successfully downloaded our E-Book. Go to the HTML for that page and
look for code similar to this.
This code should be
directly above the closing body tag </BODY>. If you don't have tracking
code similar to the above box, we'll need to add it to that
"Thank-you" page.
If you do have the tracking code, please skip down to
step 3.
To add our tracking script to our E-Book Download
"Thank-you" page, first click on INSTALLATION at the top
of your Conversion Analyst screen. You'll be taken to a page containing:
 |
You'll need to answer the
next 4 questions about your site, and then click the Next >>
button.
The next page will look like this: |
 |
Scroll down to the box
of code, and then copy and paste the entire code on our E-Book Download
"Thank-you" page directly above the closing body tag </BODY>.
3.
Now that we've got the tracking script on our E-Book
Download "Thank-you" page, we need to make 1 small modification to the
script and we're all set to track our new action.
Remember from above that we set Action #2 as the action to track the E-Book
Downloads. So, locate the following line in your tracking script:
//var ACTION='';
Now, modify that line to look like:
var ACTION='02';
Noticed that we removed
the 2 forward slashes and inserted the number 02 in between the single quotes.
Now save the file (and be sure it's uploaded to your site) and you're done.
Got
Questions? Give us a Call
Remember that you can contact our support team at 1.888.283.0882 to
assist with you any part of this setup, so feel free to give us a call.
So, if you have more
than 1 action on your site that you'd be like to track, be sure to take
advantage of Conversion Analyst's powerful multiple action tracking and get the
statistics you need to boost your return on all of your online marketing
efforts. |