A
Free Resource to Negative Nirvana
Do You Know What You Don’t Want?
Most times it’s easier to figure out what you want
instead of what you don’t want. Let’s say you go into Starbucks,
ready to try a Blueberries
& Crème Frappuccino.
Now when you order, you don’t
say, “Well, I want one of your fine beverages, but I don’t want
an Espresso, Vanilla Latte, White Iced Tea” and so on. You simply order what it is you want.
There’s no need to consider all
the things you don’t want.
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Well, if only PPC were that easy. In
the PPC world there can be an almost endless variety of ways your
potential customers can describe your products in a search phrase.
Fortunately, you can simplify that task by choosing to
bid some of your terms using “broad match” which will display
your ad for all search phrases that include your keyword.
However,
using broad match without adding the right negative keywords is like
drinking a lot of Blueberries & Crème Frappuccino’s without
getting any exercise. They both have very undesirable consequences.
Click here to get the world's largest listing of negative keywords >
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