Operation Camouflage, The Art of War, and PPC

Operation Camouflage, The Art of War, and PPC In the classic "The Art of War", Sun Tzu's states that "All warfare is based on deception - when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near".
Even though "The Art of War" was written over 2500 years ago, its lessons could be applied to today's pay per click strategies. By implementing Sun Tzu's philosophy to your PPC campaigns, you may just be able to create a deception that can help undermine your competitors' efforts and bring about a victorious ROI.

The PPC Battlefield
Our goal in the PPC battlefield is to trick our competition into believing that we have opted not to enter into battle with him for prime visibility of popular keyword phrases. If our competitor does not see us on the battlefield for those keywords, he will likely alter his combat strategy into a more passive mode.

The weapons used to create that deception is a previously top-secret classified cloaking strategy developed by Engine Ready, called "Operation Camouflage", and a handy tool from Google, called the "Ad Preview Tool".

The essence of Operation Camouflage is the illusion created to fool our enemies into believing we have retreated from the battlefield, when in fact we are strategically positioned for victory. The direct benefits of this strategy (and some pleasant side effects) have proven successful for Engine Ready clients for nearly a year now.

Click here to learn about Operation Camouflage >