Google's
Ad Preview Tool
Google has provided a useful tool, akin to a special type of radar, which allows us to see the new battlefield
from our competitor’s perspective. It's called the
Ad
Preview Tool
By simply filling in the prompts, you’ll be able to see how our cloaking strategy appears to our competitor.
Victory Requires Skill & Deceit
Remember that Operation Camouflage will not turn an ill-conceived PPC campaign into success. It is designed
to complement a thorough and effective PPC strategy that entails best practices for keyword strategy, ad copy creation, landing
page optimization and bidding. Once you have the direct components of your PPC account optimized, adding the indirect tactic of
Operation Camouflage will secure victory.
Common Questions
1. What if my competitor's headquarters are located in an area where a
large percentage of my target prospects can be found?
Obviously, you'll need to evaluate whether the risk of that lost exposure
is greater than the potential gain from adopting Operation Camouflage. We employ multiple strategies and use Operation Camouflage when it benefits most.
2. Should I frequently monitor my Operation Camouflage tactics?
Yes. Over time you may see different competitors take over the top
positions of the paid listings requiring the need to modify your camouflaged
areas. To give you some idea, we redo all camouflage campaign settings monthly.
3. Are there any other benefits?
Yes! With Operation Camouflage in position, your valuable top creatives that win great click through rates have a longer life span. You'll preserve the uniqueness of your best ads when they are no longer so readily seen and copied.
Pickup additional and insightful discussions regarding this strategy at:
Search Engine Watch Forums
SEO Roundtable
Website Magazine
