April 21, 2008
BuzzLogic’s patented Conversation TargetingTM technology to be marketed in Google and Yahoo by Engine Ready
San Diego, CA (PRWEB) April 21, 2008 – Leading search marketing software firm Engine Ready, Inc. announced they have entered into an agreement to promote BuzzLogic’s patented Conversation TargetingTM technology via paid search campaigns in Google AdWords and Yahoo Search Marketing.
Through the use of proprietary algorithms, BuzzLogic’s Conversation TargetingTM allows marketers to advertise within the most influential blogs and reach consumers as they navigate the most credible social media sites most likely to influence their purchase decisions. Engine Ready will setup, manage and optimize BuzzLogic’s pay per click campaigns to attract the most highly targeted traffic to the BuzzLogic site at the most effective cost per acquisition.
“This is a particularly exciting partnership for Engine Ready”, says Engine Ready’s VP of Marketing Brian Lewis. “In addition to our in-house developed search marketing tools, our team will also be using BuzzLogic’s technology and experience, first hand, the power of Conversation TargetingTM as an advertising medium.”
“We’re very much looking forward to working with the Engine Ready team in helping to build awareness for our social media marketing technology”, reports BuzzLogic’s Director of Marketing Sandra Ponce de Leon. Ms. Ponce de Leon goes on to add, “Engine Ready has the right combination of talent, technology and marketing passion, as well as a proven track record bringing companies top returns in search.”
To learn more about BuzzLogic, visit www.buzzlogic.com
Founded in 2004, BuzzLogic™ is an on-demand software company that enables marketers and publishers to harness online influence to create and execute effective social media strategies. Built on a trusted index of social media conversations, BuzzLogic uses patented influence algorithms to identify influential online discussions on any topic, and enable marketers to effectively target their messages to both opinion leaders and their audiences at the moment it matters most. Top-tier brands and agencies use BuzzLogic for a number of initiatives, from blogger relations to direct marketing and online advertising.
Engine Ready, Inc. is a recognized leader in providing search marketing services and software, helping organizations achieve unparalleled success on their web initiatives. Managing paid search accounts in excess of 15 million keywords, and over $10.1 million in annual media spend, Engine Ready was the first organization to deliver companies the benefits of combining the power of website analytics with search marketing.
For information visit engineready.com or call 1 (855) 816-6770
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