Engine Ready CEO to Discuss Web Analytics At The SDDMA

April 10, 2007

(San Diego, CA) April 10, 2007 -- Engine Ready CEO, Jamie Smith, noted thought-leader in area of web analytics, has been invited to speak at the San Diego Direct Marketing Association on April 17, 2007. Mr. Smith will discuss how to effectively plan, source, implement, and use accurate, up-to-date, and scalable web analytics, and best methods for establishing organizational key performance indicators.

The San Diego Direct Marketing Association (SDDMA) provides marketers with educational, results-driven ideas, comprehensive research and networking opportunities. The web analytics seminar will also cover how to use valuable customer data from your web analytics to drive targeted relationship marketing campaigns.

"The essence of successful online marketing relies on a fundamental understanding of an organization's web visitor behavior, navigation and actions", reports Mr. Smith. "Web analytics provide the framework for obtaining this critical knowledge and building successful marketing strategies."

"The SDDMA is very excited to have Mr. Smith speak to our members", replies Brian Lewis, Board member of the SDDMA. "Our members really have an insatiable thirst for the most up-to-date information on Internet Marketing strategy and tactics".

The Web Analytics seminar will be held on Tuesday, April 17, 2007 at 7:45 am - 11:15 am, at the Radisson Hotel, in La Jolla, CA. For more information, visit http://sddma.org/marketing-events.asp?EventCode=04/2007.

About Engine Ready, Inc.

Engine Ready, Inc. is a recognized leader in providing search marketing services and software, helping organizations achieve unparalleled success on their web initiatives. Managing paid search accounts in excess of 15 million keywords, and over $10.1 million in annual media spend, Engine Ready was the first organization to deliver companies the benefits of combining the power of website analytics with search marketing.

For information visit engineready.com or call 1 (855) 816-6770

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