July 18, 2002
San Diego, CA – July 2002 - The Black Dog Tavern of Martha's Vineyard hired Engine Ready to perform a complete web site redesign and full Search Engine Optimization Strategy. Engine Ready rebuilt a new Black Dog Tavern web site to increase conversion and customer satisfaction. Including but not limited to new shopping cart functionality and Inventory management. Engine Ready also kicked off their online marketing campaigns and increase web sales by 25% by optimizing Yahoo and Google Adwords ppc campaigns.
The Black Dog Tavern www.theblackdog.com has welcomed friends and travelers to the Island for over thirty years. Serving three meals a day, seven days a week, The Black Dog is either the first place you visit when coming to the Island or your last stop on the way to the ferry. Generations of Islanders and summer residents have once been or still are a part of The Black Dog crew and over the years, the stories of laughs and good times, careers begun and summer romances could fill several books. For those not familiar with the Vineyard, the Tavern can also offer a few surprises ~ its BYOB ~ since Vineyard Haven is a "dry" town. Capt. Douglas was thinking of trading stories around the fire in the tradition of taverns when he named the place after his faithful four-legged companion years ago. In addition to the fine Island cuisine, The General Store is loaded with Island memorabilia. So, if you want a "cold one", bring it with you ~ everything else is on the menu.
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