June 27, 2009
San Diego, CA (PRWEB) June 27, 2009 – Engine Ready has announced that they will be discussing the importance of measuring and analyzing keyword attribution in search marketing campaigns on their next “Best Search Strategies” program. The show will air Tuesday, June 30, 2009 at 2 PM Eastern time.
Hosting the program will be Engine Ready’s CEO Jamie Smith and WebmasterRadio.FM’s Jim Hedger.
“Marketers are now recognizing the huge role keyword attribution plays in properly managing search marketing campaigns”, comments Mr. Smith. “Engine Ready performed a study to see just how extensive assisting keywords are in the conversion process and found that over half of the conversions studied took place only after multiple visits to a site and over 10% of those conversions were assisted by a different keyword.”
Mr. Smith adds, “On our upcoming “Best Search Strategies” show, we’ll be talking about easy ways to measure keyword attribution, and how best to modify your search marketing strategies to take advantage of this data”.
To listen to or download the show, visit Webmasterradio.
Engine Ready, Inc. is a recognized leader in providing search marketing services and software, helping organizations achieve unparalleled success on their web initiatives. Managing paid search accounts in excess of 15 million keywords, and over $10.1 million in annual media spend, Engine Ready was the first organization to deliver companies the benefits of combining the power of website analytics with search marketing.
For information visit engineready.com or call 1 (855) 816-6770
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