Landing Page Optimization Delivers Big Increases in Sales – Lifefactory Experiences 130% Increase in Online Conversions

World’s leading provider of eco-friendly baby products grows customer base from landing page testing.

San Diego, CA (PRWEB) October 05, 2009

The world’s leading manufacturer and seller of eco-friendly baby products has greatly expanded their customer base through optimization and testing of their web pages. Lifefactory was looking to improve the user experience for both existing customers as well as new visitors to their site that arrived from the search engines, and provide more detailed information on the benefits of their healthy and innovative products for babies.

After extensive research of the leading organizations proficient in landing page design, Lifefactory contracted with San Diego-based Engine Ready. The partnership between Lifefactory and Engine Ready included online marketing strategy development, comprehensive management of pay per click campaigns, landing page consultation, design, development and testing.

Shortly after Engine Ready completed its market study phase of Lifefactory’s products, customer demographics, and competitive landscape, Engine Ready produced mock-ups of web pages designed to convert a higher percentage of web visitors to Lifefactory customers.

Within 1 month of going live with the newly designed landing page, Lifefactory was experiencing a 130% increase in their online conversion rate.

"The newly designed page from the Engine Ready team exceeded Lifefactory’s highest expectations”, reports Engine Ready CEO Jamie Smith. “Lifefactory was ecstatic with the volume of new sales received and they are very much looking forward to additional landing page tests with Engine Ready."

About Lifefactory

At Lifefactory we call ourselves Our eco-friendly products were created to provide parents a choice in safe and developmentally appropriate baby essentials. Using our expertise in design and infant development, we fuse modern design and the latest scientific research to make products that are healthy and innovative. Lifefactory products are free of toxins like bisphenol-A (BPA), phthalates, and polyvinyl chloride (PVC).

About Engine Ready, Inc.

Engine Ready, Inc. is a recognized leader in providing search marketing services and software, helping organizations achieve unparalleled success on their web initiatives. Managing paid search accounts in excess of 15 million keywords, and over $10.1 million in annual media spend, Engine Ready was the first organization to deliver companies the benefits of combining the power of website analytics with search marketing.

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