Tough Economic Times Spur Interest in Search Marketing Best Practices

September 3, 2008

Noted PPC experts to lead workshops on pay per click campaign management, web analytics and web marketing strategies.

San Diego, CA (PRWEB) September 3, 2008 – As many companies develop strategies to battle the current economic malaise, marketers are seeking the most successful and proven online marketing practices to help maintain and increase their levels of profitability.

Pay Per Click (PPC) Summit, the premier Search Engine Marketing conference is slated to present search marketing best practices in Los Angeles on September 25-26, 2008. Included in the line-up of world-renowned industry speakers are Engine Ready CEO Jamie Smith, CTO Jason Miller, and Vice President Brian Lewis.

The Engine Ready team will lead workshops covering Avoiding Pay Per Click Mistakes, Writing and Testing Ad Copy, and Web Analytics for Search Engine Marketing.

PPC Summits are designed to help search engine advertisers develop the skills needed in order to maximize pay per click opportunities, outperform competitors, and build their business. Summits are designed for people who are active learners and want to know everything about pay per click marketing.

“Due to continued innovations in the industry, best practices in managing pay per click campaigns change almost daily”, reports Engine Ready CEO Jamie Smith. “We’re very excited to be working with PPC Summit to help organizations learn how to optimize their PPC accounts by better understanding and adopting proven strategies and tactics.”

“We are thrilled to have Engine Ready partnering with us on the Summits. We have recommended their tools for several years at our Pay Per Click workshops and we are looking forward to helping advertisers learn everything they need to know to run a successful PPC campaign at these expanded two day events” said Mary O’Brien, chair of PPC Summits.

This 2-day PPC Summit seminar will be held on September 25-26, 2008 at the Omni Hotel Los Angeles. Registration is open to anyone interested in increasing their online sales with Search Engine Marketing (SEM) and Pay Per Click advertising. A detailed agenda can be found on the PPC Summit website at

About Engine Ready, Inc.

Engine Ready, Inc. is a recognized leader in providing search marketing services and software, helping organizations achieve unparalleled success on their web initiatives. Managing paid search accounts in excess of 15 million keywords, and over $10.1 million in annual media spend, Engine Ready was the first organization to deliver companies the benefits of combining the power of website analytics with search marketing.

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