A panel of search marketing industry experts debate the relative effectiveness of search engine optimization versus pay per click marketing in this much anticipated panel at SES-Chicago.
San Diego, CA (PRWEB) December 21, 2009
Search marketing industry experts representing the two heavyweights of search marketing, SEO and PPC got to battle it out in front of a packed house at Search Engine Strategies Chicago in a no-holds barred debate over which marketing technique is more cost effective.
Engine Ready Vice President Brian Lewis, moderated the panel which was represented by industry leaders Christine Churchill, Karen Weber, Dave Naylor, Michael Gray and Rand Fishkin. The session which was held on December 9, 2009, began with Mr. Lewis presenting an 18-month study prepared by Engine Ready comparing conversion rates, average order values, and average value/visitor metrics for visitors arriving on sites from organic listings versus paid Google ads.
This study, available on the Engine Ready site, fueled the 90 minute debate where panel members explained, and at various times, disagreed about what circumstances favor a greater investment in PPC or SEO. Although most online marketers agree that both paid search and search engine optimization should be included in an organization’s marketing strategy, audience members were enlightened to learn when one tactic should be favored over the other.
"No one can argue the importance of a combined SEO and PPC strategy, however many organizations strapped with smaller marketing budgets must decide which tactic to primarily focus on", reports Engine Ready VP Brian Lewis. "This panel was a great opportunity for marketers to learn how to best allocate their budgets based on numerous circumstances."
Engine Ready’s CEO Jamie Smith adds, "We’re very excited about our continued strong relationship with Incisive Media and the SES Team. Working together we’ve helped numerous organizations learn how to optimize their websites for higher rankings and improved conversions by better understanding and adopting proven strategies and tactics."
Search Engine Strategies offers educational sessions on PPC, SEO, Social Media, Landing Page improvement, Website Optimizing, Usability and Accessibility in Search, Proper Advertising, Search Marketing fluency, Branding and other ways to succeed in Internet Marketing. For more information on the Search Engine Strategies Conferences, visit www.searchenginestrategies.com
Engine Ready, Inc. is a recognized leader in providing search marketing services and software, helping organizations achieve unparalleled success on their web initiatives. Managing paid search accounts in excess of 15 million keywords, and over $10.1 million in annual media spend, Engine Ready was the first organization to deliver companies the benefits of combining the power of website analytics with search marketing.
For information visit engineready.com or call 1 (855) 816-6770
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