The Essential Guide To Search Engine Marketing - A Must Read For Online Marketers  San Diego, CA (PRWEB) July 07, 2006 - Engine Ready, Inc. announced today the publication of their case study report in the latest release of the DMNews annual search engine marketing guide. Appropriately titled "The Essential Guide to Search Engine Marketing" this must-read publication from DMNews contains more valuable expert online marketing insights than you could get from paying for many hours of consulting. If your business spends any of its marketing budget on online campaigns, the DMNews publication is bound to increase your online return on investment. "We're absolutely thrilled to have one of our case studies featured in this year's DMNews publication", reports Engine Ready CEO, Jamie Smith. "Both newcomers and veterans to online marketing will find valuable information that will surely help the effectiveness of their campaigns". "Our case study about our client American Financial Services was really a good fit for the publication due to the overwhelming success they've experienced under our guidance", say VP Marketing, Brian Lewis. "It's given us an opportunity to gain key insights about select search marketing tests - insights that are now available to the readers of the DMNews." The Essential Guide to Search Engine Marketing is available at no charge as a PDF download at http://www.dmnews.com/cms/lib/6269.pdf. Hardcopies may be ordered by visiting http://www.dmnews.com. About Engine Ready, Inc. Engine Ready, Inc. has helped businesses of all industries succeed on the Internet by providing software solutions and services for strategic web marketing, and was the first to combine search marketing with website analytics. Helping customers execute successful search engine marketing strategies and providing key web statistics, Engine Ready, Inc. makes it easy for companies to make strategic decisions about their web marketing campaigns and improve conversion. For information: http://www.engineready.com or Phone: 1(888) 283-0882 ###