AMICA Insurance Implements Engine Ready Business Software For Pay Per Click Search Engine Promotion

NEWPORT BEACH, California and Providence, Rhode Island, January 14th, 2002- AMICA Insurance purchased Engine Ready Good Keywords Business Edition today for assistance with their pay per click search engine strategy.

About Engine Ready, Inc.
Engine Ready was founded in 1998 as a search engine optimization company. Through the years, Engine Ready has mastered the art of search engine marketing and went on to develop powerful software products. Engine Ready designs, builds and deploys web site promotion strategies powered by a combination of proprietary and partnered technologies. Engine Ready works to maximize its clients’ online revenue potential by driving pre-qualified unique visitors to their web site from leading search engines and tracking all online marketing campaigns to determine ROI. Engine Ready specializes in search engine marketing with proprietary web analytics tracking software that allows business owners and marketing directors to see exactly where each sale is originating from. More information can be found about Engine Ready by visiting www.engineready.com

About AMICA Insurance

AMICA Insurance (www.amica.com) is always ready with a friendly answer and fast results, whether you have a coverage question or a claim. AMICA has implemented cutting edge technologies to expedite their services, but building a personal relationship with the customer is the core of AMICA's business philosophy. AMICA's customer service representatives live by the golden rule, treating you with the same courtesy, attention to detail, and concern they would expect if they needed help. AMICA prides itself on prompt and efficient handling of claims, and retains more staff per policyholder than most insurance companies. In addition, there are no agents between AMICA and you. As a result the customer deals directly with one of their customer representatives, which saves valuable time and ensures clear communication in changes and transactions to your account. AMICA is a mutual insurance company, which means they are owned by their policyholders. Earnings are shared with policyholders through dividends.