(San
Diego, CA) April 10, 2007 -- Engine
Ready CEO, Jamie Smith, noted
thought-leader in area of web analytics,
has been invited to speak at the San
Diego Direct Marketing Association on
April 17, 2007. Mr. Smith will discuss
how to effectively plan, source,
implement, and use accurate, up-to-date,
and scalable web analytics, and best
methods for establishing organizational
key performance indicators.
The
San Diego Direct Marketing Association (SDDMA)
provides marketers with educational,
results-driven ideas, comprehensive
research and networking opportunities.
The web analytics seminar will also
cover how to use valuable customer data
from your web analytics to drive
targeted relationship marketing
campaigns.
"The
essence of successful online marketing
relies on a fundamental understanding of
an organization's web visitor
behavior, navigation and actions",
reports Mr. Smith. "Web analytics
provide the framework for obtaining this
critical knowledge and building
successful marketing strategies."
"The
SDDMA is very excited to have Mr. Smith
speak to our members", replies Brian
Lewis, Board member of the SDDMA. "Our
members really have an insatiable thirst
for the most up-to-date information on
Internet Marketing strategy and
tactics".
The
Web Analytics seminar will be held on
Tuesday, April 17, 2007 at 7:45 am -
11:15 am, at the Radisson
Hotel, in La Jolla, CA. For more
information, visit http://sddma.org/marketing-events.asp?EventCode=04/2007.
###
