http://www.engineready.com Latest Developments in Online Marketing Monday,14 July 2008 10:37:00 GMT en-us http://www.engineready.com/company/geotarget-test1.html http://www.engineready.com/company/geotarget-test1.html Thursday,28 August 2008 08:37:00 GMT If your company provides services throughout a major metropolitan area, or even in multiple areas, you may think you're improving the odds of attracting new business by offering a toll-free 800 number on your web site. But are you better off featuring a local number? http://www.engineready.com/company/bounce-conversion-rate1.html http://www.engineready.com/company/bounce-conversion-rate1.html Monday,14 July 2008 08:37:00 GMT Two of the most widely used metrics for measuring a landing page's effectiveness are bounce rate and conversion rate. But why should we care about bounce rate if we're only really interested in conversions? http://www.engineready.com/company/call-analytics1.html http://www.engineready.com/company/call-analytics1.html Wednesday,02 April 2008 08:37:00 GMT Everyday too many online marketers make bad keyword decisions based on perfectly good web analytics data. If you think your web analytics are giving you all the data you need to manage your paid search accounts, you'll be shocked to see in this article what they're not telling you. http://www.engineready.com/company/negative-keywords1.html http://www.engineready.com/company/negative-keywords1.html Monday,25 February 2008 10:37:00 GMT In the PPC world there can be an almost endless variety of ways your potential customers can describe your products in a search phrase. Fortunately, you can simplify that task by choosing to bid some of your terms using "broad match" which will display your ad for all search phrases that include your keyword. See the world's largest listing of negative keywords. http://www.engineready.com/company/writing-ad-copy1.html http://www.engineready.com/company/writing-ad-copy1.html Thursday,01 November 2007 2007 10:37:00 GMT Anybody who's written ad copy for Google AdWords has experienced the challenge of condensing their marketing genius into 2 lines of 35 characters of text. Download this free tool to make your PPC ads easier to compose and much more effective. http://www.engineready.com/company/press/online-market-world.html http://www.engineready.com/company/press/online-market-world.html Wed,03 October 2007 10:37:00 GMT Engine Ready CEO, Jamie Smith, noted thought-leader and speaker on emerging online marketing strategies, has been invited to speak at the Online Market World conference on October 4, 2007. http://engineready.com/company/landing-page-optimization1.html http://engineready.com/company/landing-page-optimization1.html Fri,28 September 2007 10:37:00 GMT Looking to increase your landing page conversion rate? Then treat your visitors like untrained dogs. Think about it - If you want an untrained dog to follow a specific path, you need to put them on a leash and guide them. If you want your visitors to complete an action, you need to guide them through also. http://engineready.com/company/operation-camouflage1.html http://engineready.com/company/operation-camouflage1.html Wed,01 August 2007 10:37:00 GMT By implementing Sun Tzu's philosophy from "The Art of War" to your PPC campaigns, you may just be able to create a deception that can help undermine your competitors' efforts and bring about a victorious ROI. Learn about our strategy called "Operation Camouflage". http://engineready.com/company/managing-search1.html http://engineready.com/company/managing-search1.html Thu, 29 May 2007 10:15:00 GMT Executing a "long tail" strategy is critical to campaign success, but don't let it distract you from the power of search's "short head" - that handful of keywords that drive most of your cost and conversions. http://engineready.com/company/distance-sale1.html http://engineready.com/company/distance-sale1.html Wed, 30 May 2007 10:15:00 GMT As a general rule, the longer it takes your visitor to find their desired product and get to your checkout page, the less likely they'll stick around and buy. In this article, you'll discover proven methods for shortening the distance to a sale. http://engineready.com/company/press/ppc-strategies.html http://engineready.com/company/press/ppc-strategies.html Thu, 17 May 2007 10:15:00 GMT Engine Ready CEO, Jamie Smith, and CTO Jason Miller, noted thought-leaders in areas of leading edge PPC strategies and web analytics, will be featured speakers at the first PPC Summit in Chicago, IL, May 22 and May 23, 2007. http://www.engineready.com/company/casestudy/pensrus.html http://www.engineready.com/company/casestudy/pensrus.html Mon, 30 Apr 2007 11:15:00 GMT "These newfound strategies greatly increased my profitability from paid search at a time when I was ready to give up on the medium. There really is no substitute for quality analytics and sound search marketing strategies". Read this case study and discover which keyword strategies led to this dramatic improvemnt in performance. http://www.engineready.com/company/press/ppc-summit-seminars.html http://www.engineready.com/company/press/ppc-summit-seminars.html Thu, 05 Apr 2007 11:15:00 GMT Engine Ready, Inc., to announce the formation of a strategic alliance with PPC Summit, the premiere provider of pay-per-click training seminars. http://www.engineready.com/company/integrated-promotions1.html http://www.engineready.com/company/integrated-promotions1.html Fri, 30 Mar 2007 11:15:00 GMT The Benefits and Challenges of Integrating Offline Media Into Your Online Promotional Strategy http://engineready.com/company/press/omma-web-marketing.html http://engineready.com/company/press/omma-web-marketing.html Wed, 14 Mar 2007 11:15:00 GMT Engine Ready CEO, Jamie Smith, has been invited to speak at the Online Media Marketing and AdvertisingConference and Expo presented by MediaPost Communications. http://engineready.com/company/find-keywords1.html http://engineready.com/company/find-keywords1.html Wed, 28 Feb 2007 11:15:00 GMT Don't make yourself sick (and poor) because of wrong keywords in your PPC accounts. http://engineready.com/company/evssl1.html http://engineready.com/company/evssl1.html Mon, 29 Jan 2007 11:30:00 GMT Not Knowing About This New Secure Certificate Could Cost You Sales. http://engineready.com/company/cookies-1.html http://engineready.com/company/cookies-1.html Wed, 27 Dec 2006 10:38:00 GMT Discover analytics tricks to improve your reporting accuracy to overcome the impact of users who delete their cookies. http://engineready.com/company/landing-page-testing-1.html http://engineready.com/company/landing-page-testing-1.html Wed, 29 Nov 2006 14:38:00 GMT Google is bringing A/B and Multivariate testing mainstream. Discover the 5 rules to successful landing page testing. http://engineready.com/company/adpositionstudy.html http://engineready.com/company/adpositionstudy.html Wed, 15 Nov 2006 12:38:00 GMT Gain some insights into the relationship of different ad positions to CTR, conversion rate, and cost per acquisition (CPA) http://www.engineready.com/company/casestudy/ciena.html http://www.engineready.com/company/casestudy/ciena.html Tue, 03 Oct 2006 12:38:00 GMT Read how a B2B lead generation company made great strides in growing their business with online marketing http://engineready.com/company/holidaytips.html http://engineready.com/company/holidaytips.html Wed, 27 Sep 2006 12:38:00 GMT Be ready for the holidays with these 9 "Need-To-Know" Tips http://www.engineready.com/company/casestudy/afs.html http://www.engineready.com/company/casestudy/afs.html Tue, 30 Aug 2006 12:38:00 GMT Learn exactly how a finanical services company almost doubled the size of their client base http://www.engineready.com/company/press/click-fraud-alliance.html http://www.engineready.com/company/press/click-fraud-alliance.html Tue, 23 Aug 2006 12:38:00 GMT Tracking Click Fraud Just Got Easier http://www.feedburner.com/fb/a/emailverifySubmit?feedId=802242