Home
>
Services
>
Landing Page Optimization

Landing Page Development, Optimization & Testing

Don't just bring more traffic to your site... Convert it!

In the final analysis, all that matters is conversion. The factors that persuade a visitor to be your customer are numerous. They include your marketing effectiveness, offer, readability, engagement, competitive influences and the demographics of your target audience.

Learn how Engine Ready's experience in designing and developing high-converting landing pages can quickly deliver more customers at a lower cost, and be confident that your testing, measurement and analysis methodologies result in the combination of page elements for top conversion.

LANDING PAGE DESIGN & DEVELOPEMENT

Click a thumbnail below for more details on each project.

THE ENGINE READY DIFFERENCE

Experience the highest conversion with our 10 years experience
Conversion improvement is all about taking control of the visitor experience, and understanding the motivators to convert. Engine Ready ‘s team has a proven 10 year track record of designing and developing high converting pages.

Technology
With Engine Ready’s technology, there’s nothing left to guesswork. Whether a relatively small A/B test, or a large multivariate test, you’ll benefit from the robust configurability and reporting of our testing and analysis tools.

Analytics and Analysis
Affectionately referred to as our “Analysis Geek's”, our team of analytics experts slice, dice and devour the statistics that reveal the winning combination of elements responsible for catapulting your conversion rates.

To receive a custom quote, please call us at 888 283-0882, or fill out the form to the right.

CONVERSION IMPROVEMENT FEATURES

Before we get started in our conceptual design phase, we’ll perform a comprehensive demographic study of your market to ensure the copy, look and feel matches your target audience’s expectations
Product feature/benefits analysis
Usability analysis
Design of page governed by the 4 major components of your landing page (MORE):

Marketing effectiveness
Offer clarity
Readability of copy
Engagement with visitor

All page design mock-ups are made available for your complete review prior to development
Our engineers are experienced in all popular web development languages to ensure we use the right technology to meet your needs.
Turnkey developed page uploaded and fully tested

To receive a custom quote, please call us at 888 283-0882, or fill out the form to the right.

A/B & MULTIVARIATE TESTING

Recommendations on type of test and elements to test
Complete setup of A/B or Multivariate test in either Google Website Optimizer or other 3rd party testing tool depending upon your specific needs
Addition of appropriate scripts to testing and confirmation screens
Comprehensive weekly and monthly reporting, including selection of winning combination based on statistical significance
Full visibility into which elements are driving conversion
No long term contracts or commitments

To receive a custom quote, please call us at 888 283-0882, or fill out the form to the right.

FREQUENTLY ASKED QUESTIONS

How does Engine Ready differ from other agencies?
Unlike many other agencies, Engine Ready has been improving client’s online marketing results with software and services for over 10 years. That includes years of website usability and conversion testing results across numerous industries that you can rely on to maximize conversions on your site.

What steps are involved in landing page testing?
1. Discovery - we discuss your conversion goals, research your products and services, competition, analytics and current web pages.
2. Assessment of best testing methodology based on our findings
3. Creation of a test landing page by our usability team
4. Implement test
5. Measure and analyze results

What testing methodologies do you use?
Depending upon your goals, we have a variety of hosted testing and analysis tools, including split A/B, Taguchi multivariate and full factorial multivariate testing employed in Google Optimizer.

Do you provide the design work to be used on the tested page?
Yes, after becoming familiar with your goals, products and services, we will have our usability team identify what components to test and then work with our designers to develop the page to be tested.

We have our own in-house design team and resources. Instead of a full engagement, can you review our existing pages and offer consulting on how we can improve conversion?
Yes, we offer various levels of service to meet your conversion improvement goals.

Our site is built on a custom content management platform. Will you still be able to use your testing tools?
Yes, the platform your site resides on is not important for testing. The only requirement is that we can insert a small amount of HTML on your pages.

I’m eager to test, but not quite comfortable sending 50% of my traffic to a new test page. Can I designate a smaller percentage?
Yes, you can choose the exact percentage of traffic you’d like split between your control page and test page.

Can I segment my visitors within a test to more finely tune my results?
Yes, you can segment your traffic based on behavioral attributes such as visit path, historical purchase behavior, and time of day.

Do you provide other online marketing services, such as search engine optimization?
In addition to the services listed on this site, we also assist companies with: