pay per click

PAY PER CLICK - PPC MANAGEMENT & ADVERTISING

Are you looking for better returns on your PPC investment?

If you've been marketing with PPC, you know the competition is fierce. Not only do you need to be using the latest best practices, you also need to be actively managing, consistently monitoring and aggressively testing your campaigns.


See why clients have trusted their search marketing to Engine Ready for over 10 years.


BENEFIT FROM THE ENGINE READY DIFFERENCE
  • Experience the highest ROI with our proprietary portfolio management process

    Unlike other agencies, your PPC accounts are managed via a proprietary portfolio management process developed by Engine Ready.
    You’ll have a dedicated portfolio account manager overseeing a team of experts skilled in the various areas of successful account setup, optimization, conversion and analytics. And since our team will always be optimizing your account, you won't have to worry what happens to your account performance when one key team member goes on vacation.

  • global communication
  • Improved Conversion from maximum market reach

    No limit is placed on number of keywords managed in your accounts.
    Removing a limit on keywords significantly increases the opportunity to extend your market reach and can have a powerfully beneficial impact on your overall performance.

  • Performance based on your key profitability metrics

    Our team will work with you in identifying your profitable “key performance indicators”, such as a cost per order, cost per lead, or return on your ad spend.
    Our ability to deliver profitable leads/orders to your business will be the measurement benchmarks for evaluating our performance.

  • Save money with lower click costs from our hands-on bid management

    Automated tools are great for repetitive processes that require no human intelligence. Campaign bidding is anything but repetitive and certainly benefits from hands-on attention.
    We’ve found we deliver the best results by manually bidding all keywords within our client’s accounts.

To receive a custom quote, please call us at 855-816-6770 or fill out the form to the right.

SETUP & OPTIMIZATION FEATURES
  • Skilled Campaign setup to take full advantage of the many and powerful Account, Campaign, AdGroup and Keyword configurations
  • Extensive keyword research to ensure every opportunity to attract qualified visitors
  • Safeguards from the expense of unqualified traffic with comprehensive negative keyword lists
  • Ensuring maximum click through rates with the development of compelling, relevant, and differentiating Ad copy
  • Providing maximum conversion potential with expert landing page creation, testing and actionable usability studies
  • Greater keyword performance control and cost containment through hands-on bid management
  • Increased management effectiveness of your campaigns with ongoing competitive analysis
  • Continuous testing of multiple strategies including ad titles, ad creative, display URL's, and A/B and multi-variate landing page tests
REPORTING FEATURES
Performance Chart
  • Providing vital campaign information detailing historical trends and providing direction for future strategies – Comprehensive monthly reporting package
    • Impressions
    • Clicks
    • Click Through Rate
    • Bounce Rate
    • Average Cost per click
    • Total spend
    • Conversion Rate
    • Cost per Acquisition (CPA)
    • Return on Ad Spend (ROAS)
    • Metrics segregated by Search versus Content
    • Most active keyword phrases
    • Ad copy test results
    • Landing page test results
  • Feel comfortable that you're up-to-date with account progress via a comprehensive monthly WebEx presentation of reports and discussion
  • Receive continuous updates of account status communicated throughout the month
  • Discussion of proposed strategies

To receive a custom quote, please call us at 855-816-6770 or fill out the form to the right.

FREQUENTLY ASKED QUESTIONS
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How does Engine Ready differ from other agencies?
Unlike many other agencies, Engine Ready has been improving client’s online marketing results with software and services for over 10 years. That’s 10 years of “in-the-trenches” solid performance, delivering sustainable ROI in the most competitive industries. Your account will benefit from our practices of recruiting only the most highly skilled search marketers.

Do you limit the amount of keywords you bid on?
No. Placing a limit on the number of keywords severely limits the opportunity to maximize the return on your investment.

How many hours will you spend on our account?
We’ll invest as many hours as needed on your account to maximize your performance. Regardless of the number of resources used for your account, you will not be charged more than the fixed fee agreed to.

How do I measure your performance?
Our team will work with you in identifying your profitable “key performance indicators”, such as a cost per order, cost per lead, or return on your ad spend. Our ability to deliver profitable leads/orders to your business will be the measurement benchmarks for evaluating our performance.

Will I have a dedicated account representative?
Even better, you’ll have a dedicated portfolio account manager who will oversee the search marketing team. This manager will be responsible for your account performance. Your manager will also communicate with you on account performance and proposed testing strategies.

How much should I spend in the search engines to justify your management fee?
We’re managing your account based on the profitability of your paid search campaigns. Since the scope of the project is tied very closely to the amount you spend in the search engines, our management fee is calculated based on your PPC ad spend.

Are there any set up fees?
No, with our Ad Pilot™ program, you will not be charged any fees to setup your paid search accounts.

Do you use automated bidding software to manage our campaigns?
Although automated bidding software might make campaign management easier, we’ve found we deliver the best results by manually bidding all keywords within our client’s accounts.

Will you manage my comparison shopping engine campaigns?
Our team is especially skilled in understanding the differences in target demographics, bidding, product uploading and account management of the major shopping comparison sites. Our Enterprise plan includes comprehensive setup and management of your products in these sites.

Do you offer a program for only the setup of campaigns?
The QuickStart program is perfect for those organizations looking for a first time setup or a re-organization of their existing search marketing accounts with qualified in-house resources for their own ongoing management.
The Ad Pilot™ package is designed for organizations looking for long-term, and sustainable profitable return on their search marketing investment with our portfolio management services.

How often do you communicate with us?
We tailor our frequency of communications around your schedule. Generally, your account manager is in continuous contact with you regarding account performance, proposed testing strategies and new opportunities.
You’ll receive comprehensive monthly reports detailing your account performance and identifying important trends.

If I already have PPC accounts setup, can you use my current accounts or do you need to start a new account?
We will generally create an entirely new account using our proven best practices in account structure, keyword selection and creative building. Your previous data, though, can provide some good metrics to help guide our team in the account setup.

Will you help me create better landing pages?
Absolutely. The quality of your landing page is a key component that impacts the success of your campaigns. As part of our service, our usability team will provide with you customized landing page suggestions to improve conversion.

Do you provide other online marketing services, such as search engine optimization?
In addition to the services listed on this site, we also assist companies with:

  1. Comparison Shopping Engine Management
  2. Social Media Marketing Strategy & Implementation
  3. Email Marketing Services
  4. Web Analytics Consulting

Contact us now to discuss your online marketing goals with our team to determine which services may be right for you.

To receive a custom quote, please call us at 855-816-6770.

CLIENT TESTIMONIALS

"Engine Ready definitely proved they have the strategy, tools and execution to turn our Ecommerce business into a key contributor of our overall business growth."
Dan Pucillo - CFO The Black Dog


"Within 30 days, we were receiving more qualified leads than we had ever imagined we'd be receiving, and at a very profitable cost per lead. Thanks so much for your insightful online marketing planning and execution!"
John Rizzotti - President Expert Financial Solutions


"Your approach to PPC is quite impressive. For the first time I feel comfortable "letting go of the wheel." Keep up the great work Engine Ready!"
Ted Collin - President Maxxsupplements


"The value in doing business with Engine Ready was made clear when we saw results immediately after installing Conversion Analyst tracking software. Within just 180 days the project was a success!"
Robert Kurhajian - Co founder American Financial Services


"All metrics, within two months of Engine Ready managing our campaigns, escalated to a point beyond our expectations. The level of professionalism that Engine Ready has demonstrated is tremendous. Over and above managing our PPC campaign, Engine Ready has been a wonderful resource center for Silvert’s with their knowledge of the industry. We at Silvert’s highly recommend any company thinking of outsourcing their Pay-Per-Click campaign to use Engine Ready."
Jeffrey L. Alter - CEO Silverts Corporation


To receive a custom quote, please call us at 855-816-6770 or fill out the form to the right.


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