Adwords Campaign Management

At a time when Google is placing more and more emphasis on paid results in their SERPs, having a savvy and dedicated AdWords campaign management team on your side can get you to the top of the page faster than you can say traffic. Google’s AdWords is the most important PPC advertising platform on the net. People now click Google’s paid search results more than ever.

Engine Ready will provide you with your own dedicated professional AdWords consultant

 

As a result there is an unprecedented potential for generating relevant traffic and revenue from Google AdWords campaigns. Engine Ready will provide you with your own dedicated professional AdWords consultant. We’ll then take you step by step from planning to implementation and follow-through until you see your desired results.

The first step to setting up an AdWords campaign is to establish your desired results. To maximize ROI, getting traffic isn’t enough, you need to convert traffic into sales. The key questions are: Where do you want new traffic to go, and what is the desired action? Engine Ready will help you find the ideal landing page for each ad group and tailor the campaign to achieve maximal conversion rates. In most cases, the desired action is BUY. The science is in matching the right keywords, keyword placement, CPC, and budget to the right products and ensuring the landing page is relevant and streamlined toward a purchase. Engine Ready will research your niche, employ proven tactics, and creatively adjust our strategies based on in-depth analysis of the results. Along the way, we will track performance and provide in-depth reporting. The end result is maximum profit for your ad budget.

Our AdWords Campaign Management Strategy

Conduct Research
Track the key search terms for your products/services, calculate potential traffic based on monthly searches, develop a keyword list for each product category (including keywords not to use).

Monitor The Results
Fill out daily & weekly checklists to track performance of each keyword, ad, and ad group, monitor negative keywords list and impression share, redistribute daily budget to secure as many impressions as possible.

Setup The Campaign
Create an AdWords account (or takeover management of your existing one), begin creating unique campaigns for each product/service, implement conversion tracking (Google analytics and remarketing tags).

Develop The Plan
Establish campaign objectives, develop forecasts for costs and potential revenue.

Create Monthly Reports
Provide in-depth reporting on PPC traffic, the most popular ads and pages, CTR, conversion rates, average CPC and ROI, and comparisons with the previous month – Adjust tactics accordingly (discontinuing low-performing factors, improving high-traffic generators).

Avoiding Common Mistakes

Having Engine Ready’s pros in your corner will help you avoid the most common mistakes webmasters make when managing AdWords campaigns. Your competition will have professionals on their side. You need to make sure you have the leading professionals on yours.

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Here are a few of the common mistakes Engine Ready can help you avoid

Setting CPC Too Low
Paying more per click will get you a better position among your competitors. The golden rule is start high. Once you have a high position and a high quality rating, you can begin to lower CPC .

Having Too Many Keywords in An Ad Group
While Google allows hundreds, the key, again, is precision. Be specific. The more relevant your keyword and ad is to the product, the better the ad will perform.

Using Broad Keyword Match
Many people don’t know about Google’s 3 keyword match types: “broad”, “phrase”, and “exact.” While the default is “broad” its rarely the best option. In most cases, the more precise your keyword, the more relevant your traffic. This translates to a higher quality rating and better position.

Create Monthly Reports
Provide in-depth reporting on PPC traffic, the most popular ads and pages, CTR, conversion rates, average CPC and ROI, and comparisons with the previous month – Adjust tactics accordingly (discontinuing low-performing factors, improving high-traffic generators).