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Welcome to the Engine Ready’s blog! Our blog will give us a unique opportunity to share news, views and updates from the SEO and PPC world.

Posted on January 25, 2013

Universal Analytics: Offline tracking opportunities in 2013?

There has been some chatter about upgrades to Google Analytics planned for 2013.  There are a few opportunities that may present themselves and a few issues that could arise from the possible

By Mike Poserina
ecommerce holiday tips- shopping cart
Posted on November 28, 2012

Tis’ the season for conversions! 3 E-commerce tips for the holidays.

Every year the online marketers use of Cyber Monday gets more in depth. This concept came about from a trend that was initially realized in 2005 when e-commerce company released a

By Mike Poserina
Yahoo Web analytics reporting software
Posted on August 2, 2012

Yahoo Web Analytics: Another Yahoo Analytics product discontinued

People keep asking us what will become of Conversion Analyst / Yahoo Web Analytics? The current state of the software seems as though it will only be available for Yahoo customers, specifically

By Mike Poserina
Posted on May 21, 2012

(Answer) – Where is the IP Exclusion feature in Google AdWords?

…how do I access this IP exclusion feature?

By Mike Poserina
Posted on January 3, 2012

Google Ad Extensions: Subscribe to Newsletter

Google Ad Extensions Newest Beta Test: Subscribe to Newsletter

By Mike Poserina
Posted on October 15, 2010

Google AdWords: Campaign Experiment BETA

A fairly new addition to the current selection of Tools in Google AdWords is the Experiment BETA. The next time you are editing your campaign settings take a look and see if

By Mike Poserina
Search Engine Optimization 101
Posted on September 30, 2010

5 Important Factors for Quality SEO

Engine Ready’s President and CEO, Jamie Smith, and Vice President Brian Lewis have been co-hosting a segment on Webmaster Radio called Best Search Strategies. A very concise name, don’t you think? Along

By Mike Poserina
Posted on September 7, 2010

Boosting Your PPC Performance with Little-Known AdWords Segmentation Tools

This week on Best Search Strategies, we will cover the little-known segmentation tools that AdWords offers.  Not many marketers use them yet, but those that do recognize the power of segmentation tools within AdWords,

By Mike Poserina
Posted on August 30, 2010

Five Factors of Fantastic Facebook Ads

This week on Best Search Strategies, we will cover the Big Five of Facebook advertising. Tune into Webmaster Radio this Wednesday at 2:00 PM (PST) to learn the latest tips. Need to

By Mike Poserina
Control Shift Enter Example
Posted on August 11, 2010

CSE Excel Formulas: Find Specific Words With-in a Column of Keywords

CSE Formulas are a lost science to the vast majority of Excel Users.  CSE stands for Control+Shift+Enter.  CSE formulas allow you to perform array calculations.  Let’s see how it works: To calculate

By Mike Poserina