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Category: Analytics / Tracking

Posted on January 25, 2013

Universal Analytics: Offline tracking opportunities in 2013?

There has been some chatter about upgrades to Google Analytics planned for 2013.  There are a few opportunities that may present themselves and a few issues that could arise from the possible

Yahoo Web analytics reporting software
Posted on August 2, 2012

Yahoo Web Analytics: Another Yahoo Analytics product discontinued

People keep asking us what will become of Conversion Analyst / Yahoo Web Analytics? The current state of the software seems as though it will only be available for Yahoo customers, specifically

Posted on February 22, 2010

AdWords Segment Feature

Occasionally, AdWords likes to add in nifty new features to its interface that even the most on-the-ball search marketers never really notice until a few months later, when they suddenly ask themselves

Posted on May 20, 2009

Choosing a Shopping Cart

There is a list of do and don’t when it comes to building a website or redoing an existing one. But have you ever thought about how these decisions can affect your online marketing? This post