(Answer) – Where is the IP Exclusion feature in Google AdWords?

Engine Ready has announced that they have agreed to host a new monthly radio show on WebmasterRadio.FM designed to keep online marketers informed on the most up-to-date and successful search marketing strategies. The free show called “Best Search Strategies” will air the last Tuesday of every month at 2 PM Eastern time.

Engine Ready’s CEO Jamie Smith and VP Brian Lewis will host the shows and plan to discuss findings from the Engine Ready Research Team’s most recent studies on search marketing.

Upcoming episodes will discuss:

• June 30th – Study Results on Keyword Assists and 800-number Prefix usage on websites
• July 28th – SEO versus PPC, which tactics bring the highest converting and most engaged traffic
• August 25th – Ad Position Study, which ad position in Google AdWords is the most cost effective

Great Question.

According to Google they jumped the gun just a bit too soon with regards to the new Display Network tab in your campaign.  This is the only place where you can add IP’s to be excluded from the auction.  Simple navigate to the Display Network tab, expand “Exclusions” and look for Manage IP address exclusions (advanced) which is located at the bottom of the page.  Done!

But wait….  I don’t have the Display Network tab, how do I access this IP exclusion feature?

The work around is to create a $1.00 budget campaign (no ads/keywords/placements/topics), opt in to display.  From there you can apply the IP’s to all campaigns.

To encourage people installing conversion tracking on their account, Google is offering a $100 advertising credit for customers for the Holidays. But fear not, if you already have this installed on your site Google is still extending the offer (Until Feb. 15th 2011) to all customers.

Sign up at on this link: https://services.google.com/fb/forms/holidaypromo2010

This week Best Search Strategies will be airing LIVE from the SES Conference in San Francisco. Join us this Wednesday at 2:00pm(PST) as the session broadcasts from the WebMasterRadio.FM booth.

Topics will include:

• Hear cool ways to ramp up sales
• Get the latest industry updates from the show
• Best Search Strategies Big Announcement

Good luck!