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Category: Adwords Geo-Targeting

Posted on November 20, 2009

Create 100’s of Unique Geo-Location Ad Creative in Minutes

There is a fantastic formula in Excel which I find myself using quite often when creating ads for Geo-Targeted campaigns.  Its called: Substitute SUBSTITUTE(text,old_text,new_text) To demonstrate how it works, here is an

10 Mile Radius around Downtown San Diego
Posted on February 12, 2009

CAUTION! Geo-Targeting Small Areas

In order to target smaller geographic areas Google Adwords allows advertisers to select a custom shape or radius to limit who sees their ads. However, It doesn’t always work the way it’s supposed to! Recently we