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Category: Google AdWords

Posted on February 22, 2010

AdWords Segment Feature

Occasionally, AdWords likes to add in nifty new features to its interface that even the most on-the-ball search marketers never really notice until a few months later, when they suddenly ask themselves

Posted on February 15, 2010

Strong Landing Page Development Starts Here

Do you have some ongoing Google AdWords campaigns that, despite being optimized, are not performing to your expectations? Oftentimes, the problem is with the landing page copy. To illustrate this point, let’s

Posted on February 10, 2010

Adwords First Page Bid Estimates & Average Position

Does this look familiar? This inspiring sight is almost inevitable to anyone working in AdWords. Google takes care to inform you, in no uncertain terms, that your bid isn’t high enough to

Posted on December 23, 2009

Convert & Upload Google Campaigns into Yahoo

1. Open the Adwords Editor and download the newest version of your account 2. Export desired campaigns, if not all, to as .csv file 3. Open the exported csv file in Excel

Posted on November 20, 2009

Create 100’s of Unique Geo-Location Ad Creative in Minutes

There is a fantastic formula in Excel which I find myself using quite often when creating ads for Geo-Targeted campaigns.  Its called: Substitute SUBSTITUTE(text,old_text,new_text) To demonstrate how it works, here is an

Posted on April 16, 2009

Operation Camouflage: Redux

Operation Camouflage: Redux There is a little talked about feature in Google AdWords listed under the Tools section called IP Exclusion.  This feature allows you to block your ads on Google from being

Posted on April 8, 2009

Adwords Conversion Metrics

If you have recently gone to run a report in Google Adwords and attempted to customized the report by adding or removing columns you probably have noticed a change.  Under the “Conversion

Posted on February 12, 2009

CAUTION! Geo-Targeting Small Areas

In order to target smaller geographic areas Google Adwords allows advertisers to select a custom shape or radius to limit who sees their ads. However, It doesn’t always work the way it’s supposed to! Recently we

Posted on January 29, 2009

New Google Beta: An Updated AdWords Interface

On June 3rd, I will have the opportunity to speak directly with the designers, managers & executives of Microsoft AdCenter.  In a yearly summit which about 50 advertisers are chosen to attend,

Posted on January 8, 2009

Export More Than 500 Rows In Google Analytics – update 2016 – more analytics tricks

For many people using Google Analytics, a major drawback when analyzing data is the max 500 rows constraint in their reports.  For a person who wants to look at all keywords &