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Category: Google AdWords

Posted on November 14, 2008

Quality Score VS Landing Pages

I recently read an interesting article posted on SearchEngineWatch.com by Mark Jackson – “Google AdWords Quality Score — That”s Old-School for SEO”  http://searchenginewatch.com/3631651   The driving point of this article is that

Posted on October 31, 2008

Tips for Going Pro

What exactly does it mean to become a Google Advertising Professional? This question and many others tumbled into my mind when I first heard about this qualification and title. As I began

Posted on October 8, 2008

AdWords Editor 6.5 & Display Ads in Google Content Network

We know Google has many features, but today as an important key points, I will focus my attention on AdWords Editor and Display Ads in Google content network. One of the main

Posted on September 29, 2008

Quality Score Improvements

Earlier this month Google implemented changes to the mysterious “Quality Score”. To briefly summarize the changes, Google states that they have incorporated three main improvements: 1)    Quality Score is now more accurate because

Posted on July 30, 2008

Warning: Google Adwords Phishing Emails

With Google’s latest announcement about “AdWords Comparison Ads”, it”s beginning to look like Google is taking a step away from just providing listings, to instead qualifying potential customers and providing leads. AdWords

Posted on July 17, 2008

The Middle Child

I recently returned from Bellevue (Seattle) ,Washington after being invited for the second time by Microsoft to participate in the 2009 Search Summit (formerly known as AdChamps). This is an invite-only summit

Posted on April 11, 2008

Google Amputates The Long Tail

Just got back from the DMA Conference in Las Vegas and have a few observations. First, the number of online companies exhibiting appeared to be somewhat less than in prior years. I

Posted on March 26, 2008

Custom Write 100’s of Google Ads in a Flash!

Problem: A PPC account needs to be built ASAP and activated. Method: You build your account in Excel or the AdWords editor as opposed to the AdWords Interface. Difficulty: You have many ad

Posted on January 30, 2008

Getting to Know Your Online Neighbors

It was quite an honor being selected to attend the Microsoft AdCenter adChamps 2008 conference in Seattle earlier this month. Although a mandatory NDA was required, there are certain topics which I

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