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Category: Online Marketing

ecommerce holiday tips- shopping cart
Posted on November 28, 2012

Tis’ the season for conversions! 3 E-commerce tips for the holidays.

Every year the online marketers use of Cyber Monday gets more in depth. This concept came about from a trend that was initially realized in 2005 when e-commerce company Shop.org released a

top5
Posted on August 30, 2010

Five Factors of Fantastic Facebook Ads

This week on Best Search Strategies, we will cover the Big Five of Facebook advertising. Tune into Webmaster Radio this Wednesday at 2:00 PM (PST) to learn the latest tips. Need to

bing-yahoo
Posted on August 2, 2010

State of the Search Industry: Yahoo/Bing Transition

You may notice when you log into some/all of your Yahoo accounts today 9/2/2010, you will have a notification screen which informs you to link your Yahoo! account and your adCenter account.

10 Mile Radius around Downtown San Diego
Posted on February 12, 2009

CAUTION! Geo-Targeting Small Areas

In order to target smaller geographic areas Google Adwords allows advertisers to select a custom shape or radius to limit who sees their ads. However, It doesn’t always work the way it’s supposed to! Recently we

Posted on September 19, 2008

Why 1 CPA Target Is Not Enough

Many marketers establish a cost per acquisition (or cost per order) metric as a key performance indicator, and use that as one of the measurements to gauge the effectiveness of their search

Posted on July 14, 2008

Thinking Outside the Bounce

Two of the most widely used metrics for measuring a landing page’s effectiveness are bounce rate and conversion rate. So why should we care about bounce rate if we’re only really interested

Posted on April 18, 2008

Search Engine: Volume & Visibility

When signing on new clients we are often asked if we will be advertising in the Big 3 (Google, Yahoo, MSN). Many clients like to be up and running in these three

Posted on February 27, 2008

Excluded? Negative? It’s All Good.

Google calls them “€œnegative”€ keywords. Yahoo prefers to use the word “excluded”. I call them “€œfantastic”. As an SEM manager, it is very frustrating to see click charges for keywords that are

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