Category: Online Marketing
Tis’ the season for conversions! 3 E-commerce tips for the holidays.
Every year the online marketers use of Cyber Monday gets more in depth. This concept came about from a trend that was initially realized in 2005 when e-commerce company Shop.org released a
Five Factors of Fantastic Facebook Ads
This week on Best Search Strategies, we will cover the Big Five of Facebook advertising. Tune into Webmaster Radio this Wednesday at 2:00 PM (PST) to learn the latest tips. Need to
State of the Search Industry: Yahoo/Bing Transition
You may notice when you log into some/all of your Yahoo accounts today 9/2/2010, you will have a notification screen which informs you to link your Yahoo! account and your adCenter account.
CAUTION! Geo-Targeting Small Areas
In order to target smaller geographic areas Google Adwords allows advertisers to select a custom shape or radius to limit who sees their ads. However, It doesn’t always work the way it’s supposed to! Recently we
Why 1 CPA Target Is Not Enough
Many marketers establish a cost per acquisition (or cost per order) metric as a key performance indicator, and use that as one of the measurements to gauge the effectiveness of their search
Thinking Outside the Bounce
Two of the most widely used metrics for measuring a landing page’s effectiveness are bounce rate and conversion rate. So why should we care about bounce rate if we’re only really interested
Search Engine: Volume & Visibility
When signing on new clients we are often asked if we will be advertising in the Big 3 (Google, Yahoo, MSN). Many clients like to be up and running in these three
Excluded? Negative? It’s All Good.
Google calls them “negative” keywords. Yahoo prefers to use the word “excluded”. I call them “fantastic”. As an SEM manager, it is very frustrating to see click charges for keywords that are
