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Welcome to the Engine Ready’s blog! Our blog will give us a unique opportunity to share news, views and updates from the SEO and PPC world.

Posted on August 2, 2010

State of the Search Industry: Yahoo/Bing Transition

You may notice when you log into some/all of your Yahoo accounts today 9/2/2010, you will have a notification screen which informs you to link your Yahoo! account and your adCenter account.

By Mike Poserina
Posted on May 17, 2010

The Positives of Negative Keywords

Alright, so you have your keyword list built out. Hundreds, maybe even thousands, of keywords all ready and waiting to be typed in and searched by your beloved audience. You’re ready to

By Mike Poserina
Cheat Sheet for Pay Per Click Text Ads
Posted on April 22, 2010

Writing Pay Per Click Text Ads

Does it ever seem like the tricks to increasing conversions never work? Tune in this week to Best Search Strategies as we discuss the secrets to increase your conversion leads. Join in

By Mike Poserina
Posted on April 12, 2010

Use “See Search Terms” to Improve Your Quality Score

Google to Announce Change to Their Trademark Advertising Policy It is expect that on May 18, 2009 Google will announce a new change in how they approve/disapprove ads which use a trademark

By Mike Poserina
Posted on March 29, 2010

Shiny New Search Funnels

It’s a new world these days when we think of businesses.  If people didn’t trust corporations & the financial industry 10 years ago, what must they think of them now?  The only

By Mike Poserina
Posted on February 24, 2010

NEW: ‘Google Gears’ for AdWords

This week’s Best Search Strategies show will air on Wednesday, July 28th at 2:00pm Pacific Time.  We will be going over a 13-point checklist of the things you need to know to

By Mike Poserina
Posted on February 22, 2010

AdWords Segment Feature

Occasionally, AdWords likes to add in nifty new features to its interface that even the most on-the-ball search marketers never really notice until a few months later, when they suddenly ask themselves

By Mike Poserina
Posted on February 19, 2010

A MUST READ: Anyone using Yahoo! Ad Scheduling

If you have ever used Yahoo for search marketing, you will already be familiar with its lack of features.  With many rants and raves from search marketers, I think Yahoo has finally

By Mike Poserina
Posted on February 18, 2010

Yahoo! and Microsoft Search Alliance

It was announced today that a conclusion may finally have been reached with the MSN vs. Yahoo buyout. But instead of a buyout or merger, it appears there is going to be

By Mike Poserina
Posted on February 15, 2010

Strong Landing Page Development Starts Here

Do you have some ongoing Google AdWords campaigns that, despite being optimized, are not performing to your expectations? Oftentimes, the problem is with the landing page copy. To illustrate this point, let’s

By Mike Poserina