State of the Search Industry: Yahoo/Bing Transition
You may notice when you log into some/all of your Yahoo accounts today 9/2/2010, you will have a notification screen which informs you to link your Yahoo! account and your adCenter account.
The Positives of Negative Keywords
Alright, so you have your keyword list built out. Hundreds, maybe even thousands, of keywords all ready and waiting to be typed in and searched by your beloved audience. You’re ready to
Writing Pay Per Click Text Ads
Does it ever seem like the tricks to increasing conversions never work? Tune in this week to Best Search Strategies as we discuss the secrets to increase your conversion leads. Join in
Use “See Search Terms” to Improve Your Quality Score
Google to Announce Change to Their Trademark Advertising Policy It is expect that on May 18, 2009 Google will announce a new change in how they approve/disapprove ads which use a trademark
Shiny New Search Funnels
It’s a new world these days when we think of businesses. If people didn’t trust corporations & the financial industry 10 years ago, what must they think of them now? The only
NEW: ‘Google Gears’ for AdWords
This week’s Best Search Strategies show will air on Wednesday, July 28th at 2:00pm Pacific Time. We will be going over a 13-point checklist of the things you need to know to
AdWords Segment Feature
Occasionally, AdWords likes to add in nifty new features to its interface that even the most on-the-ball search marketers never really notice until a few months later, when they suddenly ask themselves
A MUST READ: Anyone using Yahoo! Ad Scheduling
If you have ever used Yahoo for search marketing, you will already be familiar with its lack of features. With many rants and raves from search marketers, I think Yahoo has finally
Yahoo! and Microsoft Search Alliance
It was announced today that a conclusion may finally have been reached with the MSN vs. Yahoo buyout. But instead of a buyout or merger, it appears there is going to be
Strong Landing Page Development Starts Here
Do you have some ongoing Google AdWords campaigns that, despite being optimized, are not performing to your expectations? Oftentimes, the problem is with the landing page copy. To illustrate this point, let’s
