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Welcome to the Engine Ready’s blog! Our blog will give us a unique opportunity to share news, views and updates from the SEO and PPC world.

Posted on February 10, 2010

Adwords First Page Bid Estimates & Average Position

Does this look familiar? This inspiring sight is almost inevitable to anyone working in AdWords. Google takes care to inform you, in no uncertain terms, that your bid isn’t high enough to

By Mike Poserina
Posted on December 23, 2009

Convert & Upload Google Campaigns into Yahoo

1. Open the Adwords Editor and download the newest version of your account 2. Export desired campaigns, if not all, to as .csv file 3. Open the exported csv file in Excel

By Mike Poserina
Posted on November 20, 2009

Create 100’s of Unique Geo-Location Ad Creative in Minutes

There is a fantastic formula in Excel which I find myself using quite often when creating ads for Geo-Targeted campaigns.  Its called: Substitute SUBSTITUTE(text,old_text,new_text) To demonstrate how it works, here is an

By Mike Poserina
Posted on July 27, 2009

Zager & Evans: Account Management Philosophy

The main questions we hear with any social media campaign reporting are, “What is the value?” and “Was it profitable?”.  Since attribution analytics are still evolving and the number of visits prior

By Mike Poserina
Posted on July 14, 2009

Bing – Not Seeing Your PPC Ads?

Don’t be alarmed if you are not seeing your own ads! Here is a great explanation straight from Bing… “Recently there was a system improvement implemented to enhance our current search algorithms.

By Mike Poserina
Posted on July 2, 2009

Landing Page Developement & Testing

When in the landing page development phase it is important that you follow some simple guidelines in order to receive the best results possible. Lets take a look at what we have

By Mike Poserina
Posted on May 27, 2009

Prevent Shopping Cart Abandonment

In addition to Laurie’s post on Choosing a Shopping Cart I figured it would be helpful to put together some tips on how to reduce shopping cart abandonment.  In my opinion, nothing

By Mike Poserina
Posted on May 20, 2009

Choosing a Shopping Cart

There is a list of do and don’t when it comes to building a website or redoing an existing one. But have you ever thought about how these decisions can affect your online marketing? This post

By Mike Poserina
Posted on April 16, 2009

Operation Camouflage: Redux

Operation Camouflage: Redux There is a little talked about feature in Google AdWords listed under the Tools section called IP Exclusion.  This feature allows you to block your ads on Google from being

By Mike Poserina
Posted on April 8, 2009

Adwords Conversion Metrics

If you have recently gone to run a report in Google Adwords and attempted to customized the report by adding or removing columns you probably have noticed a change.  Under the “Conversion

By Mike Poserina