Adwords First Page Bid Estimates & Average Position
Does this look familiar? This inspiring sight is almost inevitable to anyone working in AdWords. Google takes care to inform you, in no uncertain terms, that your bid isn’t high enough to
Convert & Upload Google Campaigns into Yahoo
1. Open the Adwords Editor and download the newest version of your account 2. Export desired campaigns, if not all, to as .csv file 3. Open the exported csv file in Excel
Create 100’s of Unique Geo-Location Ad Creative in Minutes
There is a fantastic formula in Excel which I find myself using quite often when creating ads for Geo-Targeted campaigns. Its called: Substitute SUBSTITUTE(text,old_text,new_text) To demonstrate how it works, here is an
Zager & Evans: Account Management Philosophy
The main questions we hear with any social media campaign reporting are, “What is the value?” and “Was it profitable?”. Since attribution analytics are still evolving and the number of visits prior
Bing – Not Seeing Your PPC Ads?
Don’t be alarmed if you are not seeing your own ads! Here is a great explanation straight from Bing… “Recently there was a system improvement implemented to enhance our current search algorithms.
Landing Page Developement & Testing
When in the landing page development phase it is important that you follow some simple guidelines in order to receive the best results possible. Lets take a look at what we have
Prevent Shopping Cart Abandonment
In addition to Laurie’s post on Choosing a Shopping Cart I figured it would be helpful to put together some tips on how to reduce shopping cart abandonment. In my opinion, nothing
Choosing a Shopping Cart
There is a list of do and don’t when it comes to building a website or redoing an existing one. But have you ever thought about how these decisions can affect your online marketing? This post
Operation Camouflage: Redux
Operation Camouflage: Redux There is a little talked about feature in Google AdWords listed under the Tools section called IP Exclusion. This feature allows you to block your ads on Google from being
Adwords Conversion Metrics
If you have recently gone to run a report in Google Adwords and attempted to customized the report by adding or removing columns you probably have noticed a change. Under the “Conversion
