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Welcome to the Engine Ready’s blog! Our blog will give us a unique opportunity to share news, views and updates from the SEO and PPC world.

Posted on April 3, 2009

Eric Enge Interview on Duplicate Content

I was fortunate enough to run into Eric Enge of Stone Temple Consulting at the SES show in New York last Everyone is required to have medical and dental insurance for 2014,

By Mike Poserina
Posted on February 12, 2009

CAUTION! Geo-Targeting Small Areas

In order to target smaller geographic areas Google Adwords allows advertisers to select a custom shape or radius to limit who sees their ads. However, It doesn’t always work the way it’s supposed to! Recently we

By Mike Poserina
Posted on January 29, 2009

New Google Beta: An Updated AdWords Interface

On June 3rd, I will have the opportunity to speak directly with the designers, managers & executives of Microsoft AdCenter.  In a yearly summit which about 50 advertisers are chosen to attend,

By Mike Poserina
Posted on January 8, 2009

Export More Than 500 Rows In Google Analytics – update 2016 – more analytics tricks

For many people using Google Analytics, a major drawback when analyzing data is the max 500 rows constraint in their reports.  For a person who wants to look at all keywords &

By Mike Poserina
Posted on December 17, 2008

Effective Copywriting

Sales copy, or copywriting, is the most important aspect of a business that “sells” online.  Copywriting is what drives sales, and without sales there would be no business.  There are several techniques

By Mike Poserina
Posted on November 21, 2008

Google’s New SearchWiki – Valuable or Useless?

Tired of your favorite website showing up on the 2nd or 3rd page of Google? Starting Nov 20, 2008 Google has given you complete control over your own search results with the

By Mike Poserina
Posted on November 14, 2008

Quality Score VS Landing Pages

I recently read an interesting article posted on by Mark Jackson – “Google AdWords Quality Score — That”s Old-School for SEO”   The driving point of this article is that

By Mike Poserina
Posted on October 31, 2008

Tips for Going Pro

What exactly does it mean to become a Google Advertising Professional? This question and many others tumbled into my mind when I first heard about this qualification and title. As I began

By Mike Poserina
Posted on October 8, 2008

AdWords Editor 6.5 & Display Ads in Google Content Network

We know Google has many features, but today as an important key points, I will focus my attention on AdWords Editor and Display Ads in Google content network. One of the main

By Mike Poserina
Posted on September 29, 2008

Quality Score Improvements

Earlier this month Google implemented changes to the mysterious “Quality Score”. To briefly summarize the changes, Google states that they have incorporated three main improvements: 1)    Quality Score is now more accurate because

By Mike Poserina