Eric Enge Interview on Duplicate Content
I was fortunate enough to run into Eric Enge of Stone Temple Consulting at the SES show in New York last Everyone is required to have medical and dental insurance for 2014,
CAUTION! Geo-Targeting Small Areas
In order to target smaller geographic areas Google Adwords allows advertisers to select a custom shape or radius to limit who sees their ads. However, It doesn’t always work the way it’s supposed to! Recently we
New Google Beta: An Updated AdWords Interface
On June 3rd, I will have the opportunity to speak directly with the designers, managers & executives of Microsoft AdCenter. In a yearly summit which about 50 advertisers are chosen to attend,
Export More Than 500 Rows In Google Analytics – update 2016 – more analytics tricks
For many people using Google Analytics, a major drawback when analyzing data is the max 500 rows constraint in their reports. For a person who wants to look at all keywords &
Effective Copywriting
Sales copy, or copywriting, is the most important aspect of a business that “sells” online. Copywriting is what drives sales, and without sales there would be no business. There are several techniques
Google’s New SearchWiki – Valuable or Useless?
Tired of your favorite website showing up on the 2nd or 3rd page of Google? Starting Nov 20, 2008 Google has given you complete control over your own search results with the
Quality Score VS Landing Pages
I recently read an interesting article posted on SearchEngineWatch.com by Mark Jackson – “Google AdWords Quality Score — That”s Old-School for SEO” http://searchenginewatch.com/3631651 The driving point of this article is that
Tips for Going Pro
What exactly does it mean to become a Google Advertising Professional? This question and many others tumbled into my mind when I first heard about this qualification and title. As I began
AdWords Editor 6.5 & Display Ads in Google Content Network
We know Google has many features, but today as an important key points, I will focus my attention on AdWords Editor and Display Ads in Google content network. One of the main
Quality Score Improvements
Earlier this month Google implemented changes to the mysterious “Quality Score”. To briefly summarize the changes, Google states that they have incorporated three main improvements: 1) Quality Score is now more accurate because
