Tag: Adwords
Writing Pay Per Click Text Ads
Does it ever seem like the tricks to increasing conversions never work? Tune in this week to Best Search Strategies as we discuss the secrets to increase your conversion leads. Join in
Shiny New Search Funnels
It’s a new world these days when we think of businesses. If people didn’t trust corporations & the financial industry 10 years ago, what must they think of them now? The only
AdWords Segment Feature
Occasionally, AdWords likes to add in nifty new features to its interface that even the most on-the-ball search marketers never really notice until a few months later, when they suddenly ask themselves
Adwords First Page Bid Estimates & Average Position
Does this look familiar? This inspiring sight is almost inevitable to anyone working in AdWords. Google takes care to inform you, in no uncertain terms, that your bid isn’t high enough to
Convert & Upload Google Campaigns into Yahoo
1. Open the Adwords Editor and download the newest version of your account 2. Export desired campaigns, if not all, to as .csv file 3. Open the exported csv file in Excel
Create 100’s of Unique Geo-Location Ad Creative in Minutes
There is a fantastic formula in Excel which I find myself using quite often when creating ads for Geo-Targeted campaigns. Its called: Substitute SUBSTITUTE(text,old_text,new_text) To demonstrate how it works, here is an
Adwords Conversion Metrics
If you have recently gone to run a report in Google Adwords and attempted to customized the report by adding or removing columns you probably have noticed a change. Under the “Conversion
Warning: Google Adwords Phishing Emails
With Google’s latest announcement about “AdWords Comparison Ads”, it”s beginning to look like Google is taking a step away from just providing listings, to instead qualifying potential customers and providing leads. AdWords
The Middle Child
I recently returned from Bellevue (Seattle) ,Washington after being invited for the second time by Microsoft to participate in the 2009 Search Summit (formerly known as AdChamps). This is an invite-only summit
My Top Ten
More than occasionally, one of our ambitious sales reps will ask me to look at a Google AdWords account in order to qualify a lead. Looking at new accounts is always exciting,
