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Tag: EngineReady

Posted on May 27, 2009

Prevent Shopping Cart Abandonment

In addition to Laurie’s post on Choosing a Shopping Cart I figured it would be helpful to put together some tips on how to reduce shopping cart abandonment.  In my opinion, nothing

Posted on April 8, 2009

Adwords Conversion Metrics

If you have recently gone to run a report in Google Adwords and attempted to customized the report by adding or removing columns you probably have noticed a change.  Under the “Conversion

Posted on December 17, 2008

Effective Copywriting

Sales copy, or copywriting, is the most important aspect of a business that “sells” online.  Copywriting is what drives sales, and without sales there would be no business.  There are several techniques