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Tag: Excel

Control Shift Enter Example
Posted on August 11, 2010

CSE Excel Formulas: Find Specific Words With-in a Column of Keywords

CSE Formulas are a lost science to the vast majority of Excel Users.  CSE stands for Control+Shift+Enter.  CSE formulas allow you to perform array calculations.  Let’s see how it works: To calculate

Posted on November 20, 2009

Create 100’s of Unique Geo-Location Ad Creative in Minutes

There is a fantastic formula in Excel which I find myself using quite often when creating ads for Geo-Targeted campaigns.  Its called: Substitute SUBSTITUTE(text,old_text,new_text) To demonstrate how it works, here is an

Posted on April 16, 2009

Operation Camouflage: Redux

Operation Camouflage: Redux There is a little talked about feature in Google AdWords listed under the Tools section called IP Exclusion.  This feature allows you to block your ads on Google from being

Posted on March 26, 2008

Custom Write 100’s of Google Ads in a Flash!

Problem: A PPC account needs to be built ASAP and activated. Method: You build your account in Excel or the AdWords editor as opposed to the AdWords Interface. Difficulty: You have many ad