Tag: geotargeting
Posted on November 20, 2009
Create 100’s of Unique Geo-Location Ad Creative in Minutes
There is a fantastic formula in Excel which I find myself using quite often when creating ads for Geo-Targeted campaigns. Its called: Substitute SUBSTITUTE(text,old_text,new_text) To demonstrate how it works, here is an
Posted on February 12, 2009
CAUTION! Geo-Targeting Small Areas
In order to target smaller geographic areas Google Adwords allows advertisers to select a custom shape or radius to limit who sees their ads. However, It doesn’t always work the way it’s supposed to! Recently we
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