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Tag: negative keywords

Control Shift Enter Example
Posted on August 11, 2010

CSE Excel Formulas: Find Specific Words With-in a Column of Keywords

CSE Formulas are a lost science to the vast majority of Excel Users.  CSE stands for Control+Shift+Enter.  CSE formulas allow you to perform array calculations.  Let’s see how it works: To calculate

Posted on May 17, 2010

The Positives of Negative Keywords

Alright, so you have your keyword list built out. Hundreds, maybe even thousands, of keywords all ready and waiting to be typed in and searched by your beloved audience. You’re ready to

Posted on February 27, 2008

Excluded? Negative? It’s All Good.

Google calls them “€œnegative”€ keywords. Yahoo prefers to use the word “excluded”. I call them “€œfantastic”. As an SEM manager, it is very frustrating to see click charges for keywords that are