Tag: negative keywords
Posted on August 11, 2010
CSE Excel Formulas: Find Specific Words With-in a Column of Keywords
CSE Formulas are a lost science to the vast majority of Excel Users. CSE stands for Control+Shift+Enter. CSE formulas allow you to perform array calculations. Let’s see how it works: To calculate
Posted on May 17, 2010
The Positives of Negative Keywords
Alright, so you have your keyword list built out. Hundreds, maybe even thousands, of keywords all ready and waiting to be typed in and searched by your beloved audience. You’re ready to
Posted on February 27, 2008
Excluded? Negative? It’s All Good.
Google calls them “negative” keywords. Yahoo prefers to use the word “excluded”. I call them “fantastic”. As an SEM manager, it is very frustrating to see click charges for keywords that are
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