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Tag: PPC

Cheat Sheet for Pay Per Click Text Ads
Posted on April 22, 2010

Writing Pay Per Click Text Ads

Does it ever seem like the tricks to increasing conversions never work? Tune in this week to Best Search Strategies as we discuss the secrets to increase your conversion leads. Join in

Posted on February 22, 2010

AdWords Segment Feature

Occasionally, AdWords likes to add in nifty new features to its interface that even the most on-the-ball search marketers never really notice until a few months later, when they suddenly ask themselves

Posted on February 10, 2010

Adwords First Page Bid Estimates & Average Position

Does this look familiar? This inspiring sight is almost inevitable to anyone working in AdWords. Google takes care to inform you, in no uncertain terms, that your bid isn’t high enough to

Posted on July 27, 2009

Zager & Evans: Account Management Philosophy

The main questions we hear with any social media campaign reporting are, “What is the value?” and “Was it profitable?”.  Since attribution analytics are still evolving and the number of visits prior

Posted on May 9, 2008

The Perfect PPC Advertiser Platform

One of my favorite movies growing up was Weird Science. I recall watching the film for the first time with my babysitter back in the 80s. Thanks to Netflix, I was reminded

Posted on March 26, 2008

Custom Write 100’s of Google Ads in a Flash!

Problem: A PPC account needs to be built ASAP and activated. Method: You build your account in Excel or the AdWords editor as opposed to the AdWords Interface. Difficulty: You have many ad