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Tag: search marketing

Search Engine Optimization 101
Posted on September 30, 2010

5 Important Factors for Quality SEO

Engine Ready’s President and CEO, Jamie Smith, and Vice President Brian Lewis have been co-hosting a segment on Webmaster Radio called Best Search Strategies. A very concise name, don’t you think? Along

Cheat Sheet for Pay Per Click Text Ads
Posted on April 22, 2010

Writing Pay Per Click Text Ads

Does it ever seem like the tricks to increasing conversions never work? Tune in this week to Best Search Strategies as we discuss the secrets to increase your conversion leads. Join in

Posted on February 10, 2010

Adwords First Page Bid Estimates & Average Position

Does this look familiar? This inspiring sight is almost inevitable to anyone working in AdWords. Google takes care to inform you, in no uncertain terms, that your bid isn’t high enough to

Posted on September 19, 2008

Why 1 CPA Target Is Not Enough

Many marketers establish a cost per acquisition (or cost per order) metric as a key performance indicator, and use that as one of the measurements to gauge the effectiveness of their search