Category: Uncategorized

Boosting Your PPC Performance with Little-Known AdWords Segmentation Tools
This week on Best Search Strategies, we will cover the little-known segmentation tools that AdWords offers. Not many marketers use them yet, but those that do recognize the power of segmentation tools within AdWords,
Bing – Not Seeing Your PPC Ads?
Don’t be alarmed if you are not seeing your own ads! Here is a great explanation straight from Bing… “Recently there was a system improvement implemented to enhance our current search algorithms.

Adwords Conversion Metrics
If you have recently gone to run a report in Google Adwords and attempted to customized the report by adding or removing columns you probably have noticed a change. Under the “Conversion
My Top Ten
More than occasionally, one of our ambitious sales reps will ask me to look at a Google AdWords account in order to qualify a lead. Looking at new accounts is always exciting,