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Posted on September 7, 2010

Boosting Your PPC Performance with Little-Known AdWords Segmentation Tools

This week on Best Search Strategies, we will cover the little-known segmentation tools that AdWords offers.  Not many marketers use them yet, but those that do recognize the power of segmentation tools within AdWords,

Posted on July 14, 2009

Bing – Not Seeing Your PPC Ads?

Don’t be alarmed if you are not seeing your own ads! Here is a great explanation straight from Bing… “Recently there was a system improvement implemented to enhance our current search algorithms.

Posted on April 8, 2009

Adwords Conversion Metrics

If you have recently gone to run a report in Google Adwords and attempted to customized the report by adding or removing columns you probably have noticed a change.  Under the “Conversion

Posted on July 9, 2008

My Top Ten

More than occasionally, one of our ambitious sales reps will ask me to look at a Google AdWords account in order to qualify a lead. Looking at new accounts is always exciting,