Writing Pay Per Click Text Ads

Does it ever seem like the tricks to increasing conversions never work? Tune in this week to Best Search Strategies as we discuss the secrets to increase your conversion leads.

Join in to learn the EXACT formula for calculating how much data size you need to be confident with the correct landing page. Vertster CEO Scott Miller will be our guest host this week as he discusses:

• How to determine statistically significant data sample
• What to test?
• How long to run A/B tests?
• How to track Lead Generation with Phone Calls?
• The top 5 Mistakes and how to avoid them

Have you ever wanted to pull your hair out while writing text ads?  We keep this cheat sheet of  2-3 letter words handy to help stimulate the process and thought others might find it useful as well.  PPC management can be more efficient when you avoid writers block creating text ads.

There were moments when your ads were not working properly. Here is a quick way to solve that problem.

Any person who has called a Cell phone or Internet Provider over a locked-up phone or loss of internet has heard this: “Turn off the Phone/Modem for 30 seconds and then restart it.”  I’m pretty sure they make you jump through this hoop before actually trying to troubleshoot what the problem is.  It’s like going to the doctor and being prescribed antibiotics even though they are not sure if it’s viral or bacterial… “We are not exactly sure what the cause of your ailment is, but we’re just going to treat it” – they told me.

Today I logged in to our accounts to see how everything was performing in Yahoo.  Two of the accounts I looked at no data being displayed in the interface for today.  I’m used to seeing no data in Yahoo every once in a while due to system delays, so I didn’t think much of it.  The accounts had funds, did not hit budget, and where active.  I moved on.  2 hours later I returned and still found no data.  Investigating further inside Conversion Analyst I discovered that there were 0 clicks displayed for Yahoo.  This was not a reporting delay.

I instantly got on the phone with Yahoo and was told that some accounts were experiencing errors after they upgraded their system (to the min-CPC model). He told me that he would look into the account 1st and see if he could find what was wrong and then have me perform the “Fix” if he could not isolate the problem. After a few minutes of poking around he had me apply the “Fix”.  Verbatim from Yahoo’s mouth: “Ok, we need you to turn the account Off  in the admin tab for 30 seconds, then turn it back on.”

Low and behold….. Impressions… and I’m speechless.

>>As we discussed in our phone conversation, it appears that the ads in this account were taken offline temporarily as a result of the system updates implemented Tuesday evening. The ads were showing throughout the day on 4/16/08. We apologize for any inconvenience this may have caused. We have also submitted the paperwork to have about a half days worth of traffic or $250 credit added to your account for the inconvenience. Please allow two to three days to see this within your account.

Score!