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Category: Yahoo Search Marketing

Posted on January 25, 2013

Universal Analytics: Offline tracking opportunities in 2013?

There has been some chatter about upgrades to Google Analytics planned for 2013.  There are a few opportunities that may present themselves and a few issues that could arise from the possible

Posted on August 2, 2010

State of the Search Industry: Yahoo/Bing Transition

You may notice when you log into some/all of your Yahoo accounts today 9/2/2010, you will have a notification screen which informs you to link your Yahoo! account and your adCenter account.

Posted on May 17, 2010

The Positives of Negative Keywords

Alright, so you have your keyword list built out. Hundreds, maybe even thousands, of keywords all ready and waiting to be typed in and searched by your beloved audience. You’re ready to

Posted on February 19, 2010

A MUST READ: Anyone using Yahoo! Ad Scheduling

If you have ever used Yahoo for search marketing, you will already be familiar with its lack of features.  With many rants and raves from search marketers, I think Yahoo has finally

Posted on December 23, 2009

Convert & Upload Google Campaigns into Yahoo

1. Open the Adwords Editor and download the newest version of your account 2. Export desired campaigns, if not all, to as .csv file 3. Open the exported csv file in Excel