Category: Yahoo Search Marketing
Universal Analytics: Offline tracking opportunities in 2013?
There has been some chatter about upgrades to Google Analytics planned for 2013. There are a few opportunities that may present themselves and a few issues that could arise from the possible
State of the Search Industry: Yahoo/Bing Transition
You may notice when you log into some/all of your Yahoo accounts today 9/2/2010, you will have a notification screen which informs you to link your Yahoo! account and your adCenter account.
The Positives of Negative Keywords
Alright, so you have your keyword list built out. Hundreds, maybe even thousands, of keywords all ready and waiting to be typed in and searched by your beloved audience. You’re ready to
A MUST READ: Anyone using Yahoo! Ad Scheduling
If you have ever used Yahoo for search marketing, you will already be familiar with its lack of features. With many rants and raves from search marketers, I think Yahoo has finally
Convert & Upload Google Campaigns into Yahoo
1. Open the Adwords Editor and download the newest version of your account 2. Export desired campaigns, if not all, to as .csv file 3. Open the exported csv file in Excel